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115 West Argonne, Kirkwood, MO 63122      (314) 965-0046 
 
 February 2012

In This Issue
Valentine's Day Trivia
Drawing!!!
Keep Your Silver Shining
Calendar for February
~ We Will Be Open the Monday Before Valentine's Day ~
We will be open February 13th from 10:00am to 6:00pm, so you guys have no excuse.
~ Bouquet of Color ~
rings3
Pick your favorite ring
Ruby, Amethyst, Garnet, Citrine 
~ Amethyst ~
 amethyst
February's birthstone, amethyst is the gem of optimism and good fortune, revealing the positive vibrations surrounding those who wear it.
~ MaeVona ~
 yellow gold
Remember your favorite MaeVona pieces come in yellow gold as well as white gold & platinum.
Quick Links

~ February's Quote ~

"Don't spend your life with someone you can live with - spend it with someone you can't live without." - anonymous

Jim Summa

MarshaI'd like to introduce you to Marsha McHugh, our newest associate. Marsha is a Graduate Jeweler, Gemologist (GJG), earning her degrees in residence at GIA. She has over a dozen years of experience in the jewelry industry in a variety of aspects, from manufacturing to retail sales. She is currently working toward her AGS certification with a final goal of becoming a Certified Gemological Appraiser.

Please say hello the next time you're in.

Jim
~ Valentine's Day Trivia ~
 
  • Valentine's Day spending will exceed $17 Billion this year. $367 Million will be spent on pets.
  • The first Valentine's Day box of chocolates was introduced by William Cadbury in 1868.necco
  • NECCO sells 8 Billion "Conversation Hearts" between January 1 and February 14.
  • Hallmark has over 1330 cards specially for Valentine's Day.
  • March sees a spike in the sale of home pregnancy tests.
  • DRAWING!!!
    Like us on Facebook any time between now and February 29th and we'll throw your name in a hat for a $50 Summa Jewelers gift card. Not on Facebook? Send us an e-mail and we'll make you eligible, too.
     
    Already liked us on Facebook? Post on our wall and you, too, will be eligible.
     
    Like us on Facebook
    ~ How to Keep Your Silver Shining ~
    toggleDid you know that silver has the highest polish luster of all metals used in jewelry yet tarnishes the easiest? Silver is softer than gold or platinum so surface scratches are unavoidable. You may be able to prevent your silver from getting tarnished or scratched by using the ideas below but the best way of keeping them shining is for your jeweler to periodically clean and polish your jewelry.

    Silver gets tarnished, or oxidized, by water, skin oil, cosmetics or even air over time. The good news is that the tarnish layer is very thin and can be removed easily by using special polishing cloths or silver cleaning liquids which are commercially available.

    Once polished, try to store your silver in a dry, chemical free environment. Therefore paper or plastic shouldn't be used to wrap the pieces because plastic products and paper may contain acids. If possible silver jewelry should be kept in a box without touching other jewelry to avoid scratches.

    A thin layer of rhodium plating - a platinum family metal -  is becoming more available for silver and could help maintain silver's luster. But the best way to keep your silver jewelry looking its best is to have it professionally cleaned by your jeweler. 
    ~ February Calendar ~
    February's Birthstone is the Amethyst
    February is International Hoof-care Month
    February 12th thru 18th is Celebration of Love Week
    • Wednesday February 1st - Working Naked Day
    • Thursday February 2nd - Groundhog Day
    • Monday February 13th - Madly In Love With Me Day
    • Tuesday February 14th- Valentine's Day
    • Saturday February 18th - Cow Milked While Flying In An Airplane Day
    • Tuesday February 21st -  Mardi Gras
    • Tuesday February 28th - Spay Day USA
    • Wednesday February 29th - Leap Year Day
    Please feel free to contact us at any time. We'll be happy to answer any and all of your questions.
     
     
    Sincerely,
    Jim Summa
    Summa Jewelers