logoNews From Summa Jewelers

115 West Argonne, Kirkwood, MO 63122        (314) 965-0046
 
  August 2011
In This Issue
MaeVona
Peridots for August
Calendar for August
Website Directory
Quick Links
 

William Henry

We have few possessions that are defining, masculine, and worthy of being part of our legacy handed on to the next generation. 

wh logo

kp
 

Sholdt

 Sholdt

 Beautifully Inspired Designs

August Quote

"Opposites attract, which is why it sucks to be this beautiful."

~ Our Infinity Diamonds ~
  william henry 
To give you an idea of the quality of our Infinity Diamonds let's take a look at this 1.31 carat Superideal Round Brilliant diamond, item number SMA5922  on our website.

 

A loupe is used in the first image to magnify the diamond and highlight any inclusions, blemishes or other flaws.

 

Cut Precision is seen in reflective Optical Symmetry viewers, also known as Hearts & Arrows Viewers. These scopes use a single color and no backlighting to show physical cut alignment. Where other viewers focus only on the crown view, the optical symmetry viewer shows both crown (top) and pavilion (bottom) views. The facets of this particular diamond, the tiny mirrors inside the diamond, are brought into precise alignment with each other

 

Diamond Performance is elegantly seen in the AGS ASET®. In high performance round diamonds, RED is dominant, broken by an even BLUE contrast pattern. GREEN is present in small, symmetrical quantities. WHITE leakage should be minimized. This tool is a "performance reflector" developed in factories & laboratories to improve cut performance. The AGS ASET® is the only diamond cut grading tool endorsed by the science community.
loupe
Jeweler's Loupe
hearts
Hearts

 

 

arrows
Arrows
asetscope
AGS Aset

Come in and see the exceptional quality of our diamonds. And, if you really want to go geek and learn what makes a diamond great, visit our website's tutorials on cut precision  and cut performance .

MaeVona "Poppy"

poppy

 

 

 

  

Right hand or engagement, this is one spectacular ring. We'll soon have one in that you can customize with the stone of your choice.

Peridot for August

per ear

per ring

Prized by the ancient Egyptians as the gem of the sun, peridot has been credited with a host of healing properties and magical powers. A guard against the evil eye, peridot was thought to sweeten dreams and reveal insights.

 

August's birthstone, peridot is also recognized as the preferred gift for the 16th wedding anniversary. Historically, peridot was believed to bring happiness, attract love and foster friendship. Gem of bliss and good fortune, peridot illuminates the sunny disposition of those who wear it.

 

A volcanic gem, peridot ranges in color from yellowish green to deep olive. While its color can be exceptional, it will never reach the shade of green or intensity characteristic of emerald. The finest peridot is green with no tinge of yellow or brown. Peridot comes in a vaiety of shapes and small sizes, but larger gemstones, especially in flawless quality, are difficult to find.

 

Add More Color To Your Life

~ August Calendar ~
August's Birthstone is Jade or Peridot
August is National Celery, Fennel and Cactus Month
August 7th thru 13th is International Clown Week
  • Monday August 1st - Spiderman Day
  • Sunday August 7th -  Lighthouse Day 
  • Monday August 8th - Sneak Some Zucchini Onto Your Neighbor's Porch Night 
  • Tuesday August 16th - Joe Miller's Joke Day
  • Wednesday August 17th - Kirkwood School classes begins!
  • Friday August 19th - Hug Your Boss Day 
~ Website Directory ~
Here's a quick reference guide to our products. Just click on any designer to go to their page on our website.
 
Please feel free to contact us at any time. We'll be happy to answer any and all of your questions.
 
 
Sincerely,
Jim Summa
Summa Jewelers