il Fustino, oils & vinegars
In This Issue
New Products
Cooking Classes
Recipes
Events

Q & A Image
Question
Why is it good to cough when drinking olive oil?

Answer
 
See the article...

Quick Links
February 2011 Newsletter
Greetings!


Newspress Masthead image

Reader's Choice

Over the last year and a half we deeply appreciate your support and it's now time to make it official and cast your ballot. Vote by using the Official Readers' Choice Ballot in daily issue of the Santa Barbara News-Press or vote online.

There is no "Best Olive Oil & Vinegar" category this year, however, the News-Press guarantees they will add this category in 2012. Until our "Special" category is available please take the time and vote for il Fustino under "Best Service" category and "Overall Retail Customer Service" sub-category. We sincerely try to do things for you that you don't expect and didn't necessarily ask us to do. We believe it's the small stuff that leaves you with the feeling of, "Wow, that was so nice of them." Please Vote!

Click here to vote.


 

Drinking Olive Oil imagearticleWhy Fresh Olive Oil (and Ibuprofen) Make You Want To Cough

Laura S. Kirkley, source, January 28, 2011 - NPR - Richard Knox

Ever wonder about that peppery and irresistible urge to cough you feel at the back of your throat when you slurp some extra virgin olive oil? If you're an EVOO junkies like me (and who isn't?) the answer is yes.

A receptor in the back of the throat seems to recognize an anti-inflammatory agent in extra-virgin olive oil.

So, there is another question. Ever try to swallow an ibuprofen tablet when you didn't have a glass of water around -- and ended up with a burning pain at the back of your throat that took hours to go away? I've had that happen too.

Well, it turns out in a weird coincidence that both sensations are caused by the same thing -- something called theTRPA1 Receptor.

TRPA1 is a protein on the surface of cells at the back of your throat. It's probably there as a defense against noxious chemicals in the air. But it's also uniquely sensitive to EVOO and ibuprofen.

That's interesting to scientists, because the common link is one of the most important phenomena in medicine - inflammation, and chemicals that dampen it.

Researchers at the Monell Chemical Senses Center have discovered that those back-of-the-throat receptors recognize an anti-inflammatory agent in EVOO called oleocanthal. The chemical is a potent inhibitor of an inflammatory enzyme called COX (cyclooxygenase). And that's just how ibuprofen works to reduce inflammation.

Back to that EVOO cough. Connoisseurs of olive oil know that the cough response is a marker for how pungent the oil is - a sign of purity. They even rate EVOOs as one-cough, two-cough, even three-cough.

This pungency is valued in other foods and seasonings - think wasabi, the tear-inducing green mustard served with sushi. Or that indispensable ingredient called garlic. But the same receptor activated by a good EVOO is also responsible for the get-me-outta-here feeling when humans inhale tear gas, tailpipe exhaust, and the acrid smoke that asphyxiates firefighters. The insect repellent in citronella also works by tripping TRPA1.

The Monell scientists point out that the reason TRPA1 makes you cough is that it's positioned at "the last possible checkpoint" before noxious air enters the deep airways to the lungs. The cough is the body's way of expelling the bad air before it does real damage.

So isn't it ironic that humans have transformed a primal defense against noxious fumes into an indicator of gourmet quality? The Morell authors wonder if it might have something to do with the health benefits of anti-inflammatory chemicals?

"We suggest," they write, "that by a process not yet well understood, people have come, perhaps unconsciously, to transform an inherently unpleasant sensation into a positive one because it has beneficial health effects" - namely, anti-inflammatory effects.

More than just curious!

New Products

Ojai Jalapeno Jelly logo imageOjai Jalapeno Jelly:
Sweet, Hot and Delicious

Ojai Jalapeņo Jelly will surprise you with its delightful burst of flavors:
Sweet... Savory... with medium-heat...

Try it with a little cream cheese on a cracker & see what you think.
The cream cheese balances out the heat of the Jalapeņo.
I'll bet you can't eat just one!

Most people discover that it's not as hot as they thought it would be.


cooking-classesCooking Classes - All New for 2011
 

Nothing equals the learning experience of a real cooking class. In class you have the opportunity to use your five senses: sight, hearing, smell, touch, and taste. You have the opportunity to interact with the instructor and ask questions to help you better understand the concepts and techniques. You learn new dishes, make new friends, and take home new skills and ideas to make cooking at home and entertaining more enjoyable. In addition to all of these practical reasons, the most important reason of all is its fun!

 
February 3, 2011Julia Child image
Homage to Julia Child - French
Come share the joie de vivre as we pay tribute to the iconic Julia Child. We will prepare some of her classic dishes, tell some stories, drink some wine and have an evening she would love to have herself.
  • Saute' Chicken with Deglazed Sauce
  • French Potato
  • Broccoli Rabe with Caramelized Onions
  • Chocolate Mousse
Sign up here (Only 1 slot left)


February 24, 2011Braised Meat image
Technique Class - Tender to the Bone - Braising
Learn how to turn the least expensive cuts of meat into delicious, tender treats. Braising is a technique that uses low heat and low moisture to convert the tough, sinewy parts of inexpensive meats into flavorful delights. This class will pay for itself in reduced grocery bills.
  • Boeuf Bourguignon
  • Lamb Shanks
  • Braised Chicken Thighs with Olives and Basil
Sign up here
 


March 17, 2011Soup images
The NEW Exchange - Soup
 
There is nothing like a great soup. Now it is the in-thing to have Soup Exchanges, where folks get together and trade soup recipes. Before you get invited to one and have nothing special to bring, come to this class and learn some great ones that would even please the Soup Nazi!
  • Wild Mushroom Soup with Arugula and Crispy Serrano Ham
  • Zuppa di Ceci
  • Chili Blanco
  • More...

Sign up here
 


March 31, 2011Sausage and Beer image
Tribute to Elsie - German
Laura's grandmother Elsie Diessner was born in Germany and emigrated to the US right before WWII. She was a great lady and a terrific cook of basic German fare. For this class we will pay tribute to her and to German culinary heritage by featuring some classics we have enjoyed and have learned from our German friends and relatives.
  • Classic Cucumber Salat
  • Kronigsberger Klopse
  • German Cheese Cake mit Golden Raisins
  • More...

Sign up here
 


April 21, 2011
Spices image
Technique Class - Spice up your life!
Don't be timid, kick up your culinary repertoire a notch or two in flavor. In this class we will share some of our most favorite spicy dishes and discuss techniques for using spices and herbs to bring out flavor, but not flames.
  • Arroz Con Pollo
  • Spicy Moroccan Stew
  • Sweet Cream with Sea Salt
  • More... 

Sign up here
 

Cooking classes are $40.00 per person.

 

All classes start at 7:00p.m.

For classes call (805) 845-3521, visit our store, or sign up on the web. Pre-payment is required to reserve class space. Class spaces are sold on a first come, first serve basis.

We realize that cancellations sometimes occur. If your cancellation is made 48 hours prior to the class, we will happily give you a full refund or apply the fee to another class. Otherwise the payment is nonrefundable.

The menus are subject to change due to availability of ingredients and/or at the chef's discretion.

Note: il Fustino books private evening events. The store provides a beautiful space for an evening get together.
Cooking Class Montage image
 
To reserve or for questions, please call Laura at il Fustino 805.845.3521.
 

Aparna image
Here are the recipes from our last cooking class "Healthy Indian Cooking"




Events
Touring and Tasting logo image
Join us at Touring and Tasting for their big wine sale.

Save up to 70% off retail. Stock up and save! Deep discounts on
unique, 90+point wines. Sparkling wines.
Delicious wines starting at $5/bottle. Special case pricing.

We will be once again selling our oils and vinegars at discounted prices.

Saturday February 12

Noon to 5PM

125 S. Quarantina St.

 

From il Fustino in 375mL bottles:
  • 25 Year Old Balsamic Vinegar - $20 (reg $25.95)
  • Award-winning Pomegranate Vinegar - $15 (reg $16.95)
  • Santa Ynez Arbequina Extra Virgin Olive Oil - $15 (reg $18.95)
  • Award-winning Tuscan Blend Extra Virgin - $15 (reg $19.95)
  • Award-winning Mission Reserve EVOO - $15 (reg $18.95)
   
 
REGULAR STORE HOURS

Monday - Saturday: 11:00 - 6:00
Sunday: Closed

Warm Regards,
Laura & Jim

il Fustino, oils & vinegars