logo web
April 2012 Newsletter

 

Greetings!  

 

I am excited to report that the townhouse we staged for real estate agent Michael Lorber is being featured in tomorrow night's episode of Million Dollar Listing New York (Bravo, Wed., April 25 at 10 p.m. ET).

 

We were filmed staging the townhouse, so our segment may not appear until next week's episode (Wed., May 2 at 10 p.m. ET).

 

Don't forget to tune in or record the shows, and let me know what you think.  

 

Here's a sneak peak at some before and after shots.

 

Warmest regards,

 

Donna M. Dazzo, President
Designed to Appeal    

 

 

 

 
In This Issue...
Testimonial of the Month
Tribeca Transformation
Market Overview: New York, NY
Tips and Tricks of the Trade: How to Use Mirrors in Small Places
Did you know: Updated Staging Statistics
Market Overview: The East End
F/REE Closet Organization, Open House & Moving Checklists
 
TestimonialsTestimonial of the Month

William Fiarbairn Bedroom  

"It seems that every corner of the house we look at we find the results of your superior eye and judgment!

 

I think you went far beyond the call of duty. The results are terrific! We should have had you in 12 years ago.

 

Thanks very much."

 

William Fairbairn, Homeowner

New York, New York

 

 

 

 

 StagingTribeca Transformation


The homeowner, William Fairbairn, called us in to stage just the master bedroom of this spectacular duplex apartment in the heart of Tribeca.  We had the walls repainted, brought in some rental furniture and new bedding, and borrowed some furniture from  the family room.

 

In addition, we decided to set up an empty room near the master bedroom as a workout room, rearrange the family room furniture to create effective conversation areas and better traffic flow, and rearrange existing artwork and decorative accessories throughout the home.

 

Master Bedroom Before
Master Bedroom Before
  

Master Bedroom After
 Master Bedroom After
 

   

 Master Bedroom After

 

Master Bedroom Before

Master Bedroom Before

 

Master Bedroom After

Master Bedroom After

 

Excercise Room After

Exercise Room After

 

Family Room After

Family Room After

 

Family Room After

Family Room Seating Area After

 

Family Room After

Family Room Seating Area After

 

 

To see more Before and After photos of other properties we've staged, click here.

 

 

 

Master Bedroom Before
Master Bedroom Before 

 

Master Bedroom After 

 

   NYMarket Overview:
     New York, NY


 

"With 2,700 sales, Manhattan transaction activity remained steady during First Quarter 2012. This sales level was even with First Quarter 2011 but slightly higher than Fourth Quarter 2011. Closings were 60% higher this quarter compared to First Quarter 2009, when sales reached their nadir.

 

Confidence in the Manhattan market, indicated by the current level of buyer demand Corcoran agents are experiencing from local, domestic and international purchasers, is a strong indicator for the upcoming spring season as well as the long-term fundamentals of the market overall."

 

The following is a comparison of First Quarter 2012 vs. First Quarter 2011:

 

Market Wide:

  • Number of Sales increased 3.8% to 2,700.
  • Listings on the market decreased less than once percent to 8,367.
  • Median price decreased 1% to $874,500 and average price per square foot decreased 4% to $1,065.
  • New listings as a % of total listings decreased from 70% to 64%. 

Condos:

  • The median sale price decreased 2% to $1,053,000.
  • The average price per square foot increased 3% to $1,242. 

Co-ops:

  • The median sale price decreased 8% to $629,000.
  • The average price per square foot decreased 2% to $843. 

For first time buyers read here to see how the market for starter apartments is heating up!   

 
 Mirror 
 
 
 
Tips and Tricks of the Trade:
How to Use Mirrors in Small Places 
 
 
 
 
 
Have a small space that you want to make the best of? These tips will help you maximize mini rooms and make a big statement.

 

1.  Use a large floor length mirror behind a piece of furniture in tight spaces

 

2.  Place a mirror behind a light source. 

 

3.  Create a "new window" by placing a mirror across from one.

 

4.   Make a tasteful mirror wall!

 

See more examples and read the full article here!

 

 

Did you know....      

 

In 2011, staged homes sold on average 42 days after staging!

 

See the statistics below:

 

 

  

 Download your own copy of these statistics.

 

 

 

 
 

 
     EastEndMarket Overview: The East End




 

According to George R. Simpson, President of Suffolk Research Service, in his first quarter 2012 report:

 

"The real estate market on the East End of Long Island is showing a downward trend comparing the 1st quarter of 2012 with the 1st quarter of 2011.  For single family homes, two of the market indictors:  Median Price (down 12.6%) and Dollar Sales (down 10.6%) showed substantial declines for the 5 combined towns of the East End.  Unit Sales showed a modest increase (3%)."
 

The following is a comparison of 1st quarter 2012 vs 2011 by town:

 

East Hampton Town:
  • The median sales price increased 12.6% to $895,000
  • The number of sales decreased 0.3% to 111
  • The dollar volume of sales decreased 4.7% to $150 million

 Southampton Town:

  • The median sales price decreased 16.6% to $650,000
  • The number of sales remained unchanged at 224
  • The dollar volume of sales decreased 16.8% to $319 million
Southold Town:
  • The median sales price decreased 8.2% to $404,000
  • The number of sales increased 22% 74
  • The dollar volume of sales decreased9.5% to $74 million

Everyone has a differing opinion on the state of the Hamptons sales and rental market. Read what other experts are saying about the Hamptons market heating up.  

 
Quick Links

me

 

For More Info
 During the Month...

Visit my blog

Follow me on Twitter

 

Like me on Facebook

 

View my profile on LinkedIn

 

View my videos on YouTube 

 

   

F/REE Closet Organization,
Open House, and Moving Checklists

 

Checklist

 

Download your FREE Closet Organization,  Open House and Moving Checklists,

Try our new Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA):DIV>

 

 

Click on the calculator above, which will launch in a new window. 

 

For more detailed instructions, click here.


HomeStagingConsultationHome Staging
Consultation
(occupied homes)
 
For Manhattan and the Hamptons from Montauk to Southampton: 
 $350 for the first 2 hours, $125/hour thereafter
Other Areas:
  A travel premium will apply.

Click here for more information and to schedule a Home Staging
 Consultation.


FREE VACANT STAGING ESTIMATES IN MANHATTAN AND THE HAMPTONS