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Empty Space Transformed into a Home
After seeing our successful staging of a vacant studio apartment for one of his listings, Josh Doyle of Corcoran knew we were the right home staging company to call for his new vacant listing at 30 West Street in the Financial District (FiDi).
The apartment has three bedrooms and three and one-half baths, and features views of the Hudson River. Reasonably priced at about $1,000 per square foot, this apartment is in an amenity-laden building with a great public school literally out the back door.
Our demographic research of the typical buyer in this building and in this area revealed young families as the most likely profile.
See how our staging targeted this buyer in the Before and After photos below:
Living Room Before
This living room looks small without furniture.
Living Room After
By adding furniture, rooms actually appear larger. Any buyer can see there is plenty of space for the family and friends to gather.
Dining Room Before
Without anything to look at, the buyer might focus on the unattractive building out the window.
Dining Room After
Now the buyer can focus on the space and imagine living and dining in it.
Master Bedroom Before
This stark room doesn't show the buyers it's true potential.
Master Bedroom After
But now that we've added furnishings and a calming color scheme the space is serene and comfortable.
Master Bedroom Before
Master Bedroom After
Boy's Bedroom Before
Boy's Bedroom After
Through our staging, we targeted the young family with children as the most likely buyers for this apartment.
Girl's Bedroom Before
Girl's Bedroom After
What teenage girl wouldn't want to live here?
Girl's Bedroom After II
Master Bathroom Before
 Master Bathroom After
Because it's just a bathroom, doesn't mean it shouldn't be staged. It's important to create a luxurious, spa-like atmosphere. |
Market Overview: New York, NY
"As we enter the beginning of the typically strong Spring season, market-wide sales activity picked up significantly in February. Both condo and co-op sales increased compared to last month and last year."
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The following is a comparison of February 2012 vs. February 2011:
Condos:
- The median sale price decreased 18% to $1,157,500.
- The average price per square foot increased 8% to $1,473.
- The days on the market decreased 19% to 214.
- The discount from last ask to sale decreased 11% to 5.5%.
- Listed inventory decreased 11% to 3,531 units.
- Number of contracts signed increased 18% to 421.
Co-ops:
- The median sale price decreased 2% to $651,250.
- The average price per square foot decreased 10% to $911.
- The days on the market increased 16% to 166.
- The discount from last ask to sale increased 9% to 4.2%.
- Listed inventory decreased 4% to 4,181 units.
- Number of contracts signed increased 7% to 522.
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Tips and Tricks of the Trade:
How to Use The Transitional Style
Transitional style balances traditional style with a contemporary feel. It won't leave you feeling too formal but will keep the type-A aspects of the interior decorator inside of you satisfied.
Photo source: Designed To Appeal staging at 1055 Park Avenue |
Did You Know...
- ...buyers hold visual cues, the strongest being color, as the number one factor when making a purchase?
- ...color increases brand recognition by 80%?
- ...impulse shoppers respond best to orange, red, and black?
Read more about how consumers respond to color here! |
Market Overview: The East End
The following is a comparison of February 2012, annualized, vs. all of 2011, by town:
East Hampton Town:
- The median sales price decreased 2.85% to $850,000
- The number of sales decreased 13.2% to 426
- The dollar volume of sales decreased 37% to $452 million
Southampton Town:
- The median sales price decreased nearly 16% to $725,000
- The number of sales decreased by 8% to 900
- The dollar volume of sales decreased 21% to $1.423 billion
Southold Town:
- The median sales price decreased 8% to $404,000
- The number of sales increased 8.5% to 318
- The dollar volume of sales decreased 13% to $157 million
Source: Suffolk Research Services |
