Price Increased $26,000
after Home Staging
Real estate agent Hanina Levin asked Designed to Appeal to stage the living room of this Manhattan Valley one bedroom apartment that had been on the market for almost 5 months.
After we staged the living room (and threw in some red kitchen accessories as well as provided advice on paint color and how to stage the bedroom and terrace -- all at no extra charge), the real estate agent raised the price 5% or $26,000 to $525,000! She was ecstatic at the transformation we had made.
The client's investment in staging was about $3,000 which resulted in a $26,000 increase in the perceived value of the apartment!
Below see our Before and After pictures as well as what Hanina had to say about Designed to Appeal and our staging.
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Testimonial of the Month
"Donna Dazzo is a miracle worker!"
Hanina Levin
Fenwick Keats Goodstein
"The transformation of this apartment was truly astonishing. Donna took a vacant apartment and created a gorgeous home. We have raised our asking price accordingly as we think buyers will want to move right in! Aside from being a supremely skilled stager Donna is also a pleasure to work with. I would not hesitate to recommend her for any of your staging needs." |
Market Overview: New York, NY
- The number of signed contracts increased
- Median price also increased
- However, average number of days on the market also increased
- Listed inventory remained unchanged
- New listings represent a 24% decrease
- Absorption increased 16%
Condos: - The median sale price of $1,082,000 represents a 3% increase from last month and a 2% decrease from same month 2009
- The average price per square foot of $1,270 is a 3% increase from last month and a 7% increase from same time last year
- Days on the market increased 27% from last month to 234, but improved 10% from the same month last year
- Discount from Last Ask to Sale Price was 7% in October vs 6% in September and 10.8% in October of last year
- Number of contracts signed increased this month 12% to 349, but 14% less than October of last year
Co-ops:
- The median sale price of $725,000 represents a 24% increase from last month and an 18% increase from same month 2009
- The average price per square foot of $902 is relatively unchanged from last month and is down 6% from same time last year
- Days on the market increased 9% from last month to 159 and were unchanged from last year
- Discount from Last Ask to Sale Price was 5.3% in October vs 6.3% in September and 4.6% in October of last year
- Number of contracts signed increased this month 35% to 432, but 20% less than October of last year
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Tips and Tricks of the Trade
Benjamin Moore's color designers are forecasting vintage wine as Envision Color 2011's Color of the Year.

Vintage Wine
2116-20
According to Benjamin Moore:
"First seen on the fashion runways of New York, Paris, and Milan, this rich hue with a deep brown base and a hint of smoky violet is just as magnificent in the home.
As an undertone in many of the latest wood finishes, leathers, and other textiles, vintage wine, and its lighter variations, will make a great paint color pick for many applications over the coming years.
From deep smoky wine to wildly pumped up fuchsia, purple promises to be a predominant color in home décor in 2011."
Benjamin Moore annually pronounce their predictions for the coming year in a booklet that's free and available through the paint company's extensive network of North American retailers. It contains decorating ideas, photo illustrations, plus the forecasted palette of 18 hues. |
Did you know....
- The first Thanksgiving was celebrated in 1621?
- It lasted three days (it consisted of games as well as food)?
- Canada also celebrates Thanksgiving Day? However, it's the second Monday in October.
- That a mature turkey has 3500 feathers?
- You should thaw a wrapped turkey in the refrigerator for one day per 4 pounds?
- Israel consumes the most turkey per year per capita?
- There was no set day for Thanksgiving until l941 when President Roosevelt set it as the 4th Thursday in November? Prior to that it had been celebrated as early as August and as late as December.
- The first Macy's Thanksgiving Day parade was held in 1924?
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Market Overview: The East End
According to Suffolk Research Service, Inc. all of the annualized figures through the month of October as compared to all of 2009 increased as follows:
- The median sales price increased 3.5% to $939,900
- The number of sales increased 66% to 553
- The dollar volume of sales increased 85% to $984 million
Southampton Town:
- The median sales price increased 1.7% to $802,000
- The number of sales increased 326% to 1,042
- The dollar volume of sales increased 29% to $1.571 billion
Southold Town:
- The median sales price increased 2.7% to $475,000
- The number of sales increased 20% to 300
- The dollar volume of sales increased 18.5% to $186 million
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