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topOctober 2010 Newsletter

Greetings! , 


Late this past summer, we were contacted by WLNY-TV Channel 10/55 in the metro New York City area, about some tips on staging a home for sale or rent.

 

Click on the arrow below to see their interview of me where I share my take on the state of the real estate market in the Hamptons, and some tips to getting your home sold or rented in no time.

 

Channel 10-55 Interview
 

Warmest regards,

Donna M. Dazzo, President
Designed to Appeal 
 
In This Issue
Our Favorite Recent Stagings
Testimonial of the Month
Market Overview: New York, NY
Tips and Tricks of the Trade: Choosing the Correct Lampshade
Did you know...Facts about Halloween
Market Overview: The East End
F/REE Closet Organization, Open House & Moving Checklists
 

 
Our Favorite Recent Stagings
 
 
 
 
 
 
"Men Live Here" Apartment Transformed

See how this apartment literally went from dorm room (the younger brother who's in college lives here) to the beautiful apartment it deserved to be.

100 Riverside LR - B 
100 Riverside - Bdrm B
 

Seeing Red

This homeowner loved red, but she realized she wouldn't see any green from selling her apartment until she repainted the walls a lighter color and swapped out the outdated and dark black sofas for some new ones that she is taking to her new home.

20 W 72nd - LR Bef
20 W 72nd St - LR After
 
 
Empty Apartment Transformed
 
This homeowner realized that vacant apartments don't sell, so we brought in some rental furniture and our own decorative accessories to portray a lifestyle that potential buyers can aspire to.  An offer for the apartment was accepted less than 4 weeks after staging and is set to go to contract soon.

16 W 31 St - LR Before
16 W 31st - LR After
16 W 31st - Bdrm Before
16 W 31st - Bdrm After 
 
 
Another Empty Apartment Transformed
 
The couple who owned this apartment relocated to Chicago last year.  After their renter left, they decided to put it on the market as they were optimistic that real estate was improving in New York.  So we brought in some rental furniture and our own decorative accessories to show it off to its best advantage.

788 9th - LR Before

788 9th - LR After

788 9th - Bdrm Before

788 9th - Bdrm After

  

 

Testimonial of the Month
 
" I invited Donna to stage one of my listings and after she created a masterpiece from a somewhat ordinary small two bedroom apartment, it was clear that she is the best in the industry and I now use her exclusively for all of my properties. 
 

Her hard work, passion and keen eye for creating beautiful spaces has been a major attribute to my business and I have become a true believer that Donna's professional touch can make all the difference!"

 

Larry Schier


Larry Schier, Senior Vice President
The Corcoran Group
 
 Market Overview:
 New York, NY (Manhattan)



"the condo market corrected in only two quarters, but at the same time is only stabilizing before prices can increase whereas the co-op market peaked earlier, took six quarters to correct, and has witnessed substantial price growth almost immediately."
 
Market Wide:        
  • The number of new listings coming to market decreased almost 10% from third quarter 2009 to 4,424. 
  • Total listed inventory is down 5% to 9,200 units from a year ago.
  • The number of sales decreased 5% from third quarter last year to about 3,000.
  • Median price increased 9% to $900,000 from a year ago.
  • Average price per square foot increased 2% to $1,046.
Co-ops:  

  • The median sales price of $760,000 was 24% higher than third quarter last year, and set a record.
  • Average price per square foot was $877, a 9% increase from third quarter last year.  

  • Condos:
     
  • The median sales price of $1,120,000 was 15% higher than a year ago.
  • Average price per square foot was $1,161, a 5% increase from third quarter last year.
  •  
      
      
     
    Tips and Tricks of the Trade: 

    Choosing the Correct Lampshade




    Many lamps that we buy come with lampshades, so we don't have to make the difficult determination of what size or style lampshade to get.

     

    But sometimes they don't.  Or we have a lamp base that is perfectly fine, but the lampshade has seen its day.

     

    Just the other day I was shopping in Target for a lamp.  They sell their lamp bases separately from their lampshades, which come in three different sizes: Small, Medium and Large.

     

    So it's left to the shopper to figure out which one goes best with the base they've selected.  I had to switch back and forth many times, and step away, until I finally decided on the Small size for the base I had chosen.  The Medium was a bit too big.

     

    But sometimes we can't always rely upon our eyes to determine this. 

     

    Read more in this very informative article about selecting the right lampshade based upon its shape, material, height and diameter.


     
     
        


    Did You Know... 


     

     

     

     

     

    • ...The Celtic holiday of Samhain, the Catholic Hallowmas period of All Saints' Day and All Souls' Day and the Roman festival of Feralia all influenced the modern holiday of Halloween?
    • ...in the 19th century, Halloween began to lose its religious connotation, becoming a more secular community-based children's holiday?
    • ...Halloween is the 2nd most commercially successful holiday, with Christmas being the first? People spend as much as over $2.5 billion during Halloween on candies, costumes, decorations and parties.
    • ...orange and black are Halloween colors because orange is associated with the Fall harvest and black is associated with darkness and death?
    • ...it is believed that the Irish began the tradition of Trick or Treating? In preparation for All Hallow's Eve, Irish townsfolk would visit neighbors and ask for contributions of food for a feast in the town. 
    • ...the ancient Celts thought that spirits and ghosts roamed the countryside on Halloween night? They began wearing masks and costumes to avoid being recognized as human. 
    • ...Jack o lanterns originated in Ireland where people placed candles in hollowed-out turnips to keep away spirits and ghosts on the Samhain holiday. 
     
     

     
    Market Overview: The East End




    According to George R. Simpson of Suffolk Research Service's Third Quarter 2010 press release,

    "the real estate market on the East End of Long Island is showing signs that the upward trend, which started in the 2nd quarter of 2009, slowed down in the 2nd quarter of 2010 and declined further in the 3rd quarter.

    ...all three of the market indicators: Median Price, Unit Sales, and Dollar Sales, showed a turnaround in the 2nd quarter of 2009, and continued until the end of the 2nd quarter of 2010, however all three indicators showed declines in the 3rd quarter [compared to the 2nd quarter].

    Market Wide:
    • Median price was down 2% to $600,000 from 3rd quarter 2009.
    • The number of sales, however was up 24% to 559.
    • The dollar volume of sales was also up to $660 million, a 17% increase.
    East Hampton Town:  
    • The median price decreased 13% from third quarter last year to $740,000 third quarter 2010.
    • The number of sales increased 75% to 132.
    • The dollar volume of sales was up almost 59% from same quarter last year.

    Southampton Town:
    • The median price decreased 11% from same quarter last year to $740,000 in the 3rd quarter.
    • The number of sales increased 7% to 247.
    • The dollar volume of sales remained flat at $343 million.
     
    Southold Town:
    • The median price decreased 2% in the third quarter to $490,000 from same quarter last year.
    • The number of sales increased 39% to 85.
    • The dollar volume of sales increased 37% to $52 million.
    Read what Prudential Douglas Elliman, Corcoran and Brown Harris Stevens have to say about the market in the Hamptons during the third quarter.
     
    Quick Links
     
     
     
     
     
     me
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    F/REE Closet Organization,
    Open House, and Moving Checklists

     

    Checklist


    To request your FREE Closet Organization,  Open House and Moving Checklists, contact us.  Just put "Free Checklist" in the subject line, and we will know what to email to you. 

     


     
    Home Staging
    Consultation
    (Occupied
    Homes)
     
     
    For Manhattan and the Hamptons from Montauk to Southampton:  $300 for the first 2 hours, $100/hour thereafter
     
    Other Areas:
      A travel premium will apply.
     
    Click here for more information and to schedule a Home Staging Consultation.
     
     
    ALSO: FREE ESTIMATES of staging vacant homes in Manhattan and the Hamptons.