Staging Works: 2 Homes Sold in
Less than 28 Days!!
After the homeowner implemented our recommendations for this one bedroom Upper West Side apartment...
- painted the outdated bookcase white
- updated the kitchen with stainless steel appliances, and
- defined the dining area with a chandelier
..... we staged it in one day. The homeowner accepted an offer 23 days later at the full asking price.
See the before and after transformation in this 90 second slide show:
See what the real estate agent had to say after the staging was completed in Testimonials below.
15 Weeks on the Market - No Offers
Staged - 3 offers in One Week!
This apartment had been on the market for 15 weeks with NO offers. Once we staged it, the owner received 3 offers in the first week and had a signed contract 28 days after the staging.
It was no wonder that this apartment sat on the market for 15 weeks with no offers. It didn't show well online (where 90% of buyers start their search) due to its black carpeting and empty rooms.
This homeowner also implemented our suggested changes...
- removed the built-ins that were overwhelming the living room and taking up valuable space
- removed the outdated wall paper from the kitchen and painted it our recommended shade of gray, and
- agreed to our purchase of items to spruce up the outdoor terrace
See the complete transformation of this apartment in the 60 second slide show below.
|
Market Overview:
New York, NY
"Marketwide, sales activity picked up in February compared to January 2010. While listed inventory is up 7% from last month, there are 37% fewer residence on the market than in February 2009."
Co-ops:
The number of sales was 72% higher than a year ago.
The median price of $675,000 was 3% higher than a year ago
The discount from Ask to Sale improved from 8% to 5%
Days on the market increased 20%
The inventory was 22% lower than January 2009
Condos:
The number of sales was 57% higher than February 2009
The median price of $950,000 was 10% higher than a year ago
The discount from Ask to Sale improved slightly from 9% to 8%
Days on the market increased 38%
The inventory was down 31% from a year ago |
Tips and Tricks of the Trade
The Art of Arranging a Bookcase
One might think that the arrangement of items in a bookcase is not art, but it is.
Color, balance, and space all play a big part.
Look at these before and after photos and you will see the difference. Which one is more pleasing to the eye?
Here are some hints to arranging a bookcase, whether built-in or free- standing, whether you're staging to sell or not:
1. First, remove all of the items from the bookcase.
2. Discard or pack away paperback books (especially when staging as they can be sloppy-looking).
3. Remove the dust jackets from the hardcover books, except coffee table books to give the shelves a neater appearance (when staging).
3. Group books and accessories separately so you can more easily see what to work with.
4. Group hardcover books by color of the spine.
|
Did You Know...
Our home staging success stories above have even beat the fabulous new 2009 statistics released by the Real Estate Staging Association (RESA):
Occupied Homes...
- ...that were on the market, then staged, spent 78% less time on the market than before they were staged
- ...that were staged before they went on the market sold on average in only 39 days!
Vacant Homes...
- ...that were on the market, then staged, also spent 78% less time on the market than before they were staged
- ...that were staged before they went on the market, sold on average in only 42 days!
|
Market Overview: The East End
According to Suffolk Research Service in their January 2010 monthly report (note: number and dollar volume of sales have been annualized and are compared to all of 2009):
East Hampton Town:
- The median price in January increased over 36% to $1,236,500
- The number of sales has almost doubled!
- The dollar volume of sales have tripled!
Southampton Town:
- The median price in January decreased 4% to $757,000
- The number of sales increased 26%
- The dollar volume of sales increased 12%
Southold Town:
- The median price in January decreased 20% to $370,000
- The number of sales increased 29%
- The dollar volume of sales increased 15%
|
Testimonial of the Month
"I love it! The apartment looks fabulous! You've done everything you said you would do and when you would do it. I want to use you for all of my future stagings."
The Corcoran Group
|