"...In sales and business, it's vitally important to know and understand the other person. ...This excellent book provides a method for grasping another's essence quickly and powerfully. Follow the author's advice and you'll find yourself able to touch the lives of many, many more people with the exceptional value of your product or service. The bonus is that not only will your business relationships improve, those in your personal life will, as well."
--Bob Burg, coauthor of The Go-Giver and author of Endless Referrals