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Remodeling and Space Planning Tips
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June, 2009 |
Greetings!
I hope the summer season finds you and your family well. Our summer has been very busy with work and trying to fit some kayak trips into the schedule! We're getting ready for a big paddle in Booth Bay in a couple of weeks.
I can't wait for the 4th of July bandstand concert in Wolfeboro's Cate Park, the Great Waters Musical events, the Heifetz International Music Festival concerts here in town. Great stuff happening in Wolfeboro this summer. Drop by to see us if you get up this way.
Best Wishes,
Bill Huntley and
Denise D'Eri |
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Read The ClosetPlace Blog
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Finding Space in Your Home
Space is more than three dimensions.
Space surrounds us, contains us, defines us.
Wide-open spaces, a cluttered space, personal space, your bedroom closet, or your two car garage. Each of these spaces elicits an image in our minds that triggers an emotional response.
A very large industry has grown based on this response.
According to the Freedonia Group, an industry research firm, the demand for home organization products is expected to reach $7.2 billion annually by 2011. That's lots of decluttering! This figure includes all organization products: containers, wire shelfing, DIY (do-it-yourself) products, garage storage, cabinets, and professionally installed closet systems. Gains in sales are fueled by factors like an increasing awareness in consumers about the availability of products and more outlets that offer organization products. Other factors include a demand for more efficient storage space by baby boomers and empty-nesters who are downsizing, a greater demand in new home construction for master suites that include walk-in closets, and a growth in the trends for laundry room and garage organization.
In my small corner of this market, sales of professionally installed products are predicted to increase by 7.2% a year until 2011 to $1.7 billion. The primary gain is driven by garage system installations and higher end closet systems. These projects make for a more complicated DIY project, so many homeowners are leaving these installations to professionals based on the belief that the end product will be of higher quality and more durable. Another area of growth stems from an increasing awareness by homebuilders of consumer demand for more efficient closets.
In my experience in working with homeowners over the past twenty-five years, no space triggers more emotional response than a home's closets. The organization industry certainly taps into this emotionally vulnerable side of consumers with their advertising, using phrases that promise to free you of your problem closets, like: "breathing room", "peace of mind", "get free from guilt", or "get motivated".
And it's true. As one of our clients wrote to me, "The state of my mind reflects the space around me."
Space is something primal that reaches deeply inward to become a vision of the way you want to live.
How do the spaces in your home impact your life? |
 It's Just a Closet!
Car stereos are hardly ever stolen anymore.
It used to be that cars came with cheap, tinny radios. If you wanted great sound you had to add an after-market stereo system. It was expensive. And lots of them got stolen.
Nowadays most cars are outfitted at the factory with a premiere sound system, multi speakers, CD player...the works.
What car companies figured out was that upscale sound systems sold cars!
It's a concept that homebuilders don't seem to get. I struck up a conversation with a builder at a home show earlier this year who told me that he installs "that cheap wire stuff" (he didn't use the word stuff) in the closets on his jobs. "It's not worth spending the money," he told me, "it's just a closet."
Uh... maybe he's never seen how a cheap closet system functions for his clients when they try to live with "just a closet!" Like the one in the picture above.
Maybe he would change his mind if he could see the joy on his client's face when she opens the door to a beautiful custom closet. Pure joy-it's the reaction we get from our clients every day! That's why we love our job. |
 Our New Web Site is Live
aboutcustomclosets.com
The About Custom Closets site features our new Quick-Quote program. Just enter your closet dimensions into the boxes on our interactive design forms and we'll send you a price quote in 24 hours.
In addition to the design forms, the new site features an updated gallery showing some of our latest jobs. Check it out.
You can still find us at our main website, www.closetplace.com
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 Summer Kick-off Special
Free Closet Paint Job.
We'll paint your closet walls free!
Offer is for walk-in closets
offer valid until June 30, 2009
you must present this coupon to your designer to claim your free paint job
Drop by our showroom at 36 Center Street in Wolfeboro, NH 03894 to view products
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About Us
Our mission at ClosetPlace is to inspire positive change in our clients' lives through functional design and space planning. We are a locally owned independent company serving New Hampshire and western Maine with no restrictions on the products or resources available for the development of your space. Transform your life! Call today or visit our showroom at 36 Center Street in Wolfeboro, N.H.03894. |
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