College sports fans across the country are sharpening their pencils in preparation for the always-competitive bracket competition that infiltrates offices and social circles nationwide. Of course, we're no exception. But aside from the sneaky live game web streams that are sure to pop up around the office during business hours, we're all addicted to another double 'M': Mobile Madness.
March brings a revitalized spirit to the outdoor advertising industry because it's the first sign that the hibernation and frigidness of the past winter is on its way out. As people begin to emerge from their cozy winterized homes and out onto the streets, mobile advertising follows suit with fresh, innovative campaigns.
With stimulus and tax refund checks in-hand, the public is ready to buy. What they buy depends on what they see. Did we mention mobile billboards have a 97% recall rate? All we're saying is it's a good way to make sure they see you.
Give us a call, ask about how we can get you out dominating the streets, helping the economy help you.
Mike Seifert,
GoMobile Advertising
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GOODWILL / new, hip, & not your mom's Goodwill
SEATTLE - When Goodwill Industries decided to launch a new store on the hippest street in Seattle's University District, VP of Development and Communications Catherine McConnell knew they had to get the attention of the 18-22 year olds who frequent the street known as simply "The Ave". That meant ditching the typical clean, white walls for burnt red and army green, and organizing the store to fit the choosy demographic. Dresses are sorted by decade rather than length/color to complement 1980's dance parties and 1950's cocktail hours, and an entire section is devoted to western-style shirts, boots and hats to make that Halloween costume even easier to assemble. Another difference is the bold statement above the cash registers reminding customers that they're shopping for a good cause. In 2007, Goodwill Industries served over 1 million people through employment and training programs with the 1.9 billion dollars in funds from over 2,000 retail stores across the country. (Source).
To market the new location, Goodwill turned to GoMobile Advertising, an experiential marketing company specializing in outdoor and event marketing. Together they created a 3D mobile showroom that will travel around the University District announcing the store beginning January 13. The interior of the glass-walled truck features fashion-forward outfits with pieces from Burberry and United Colors of Benetton, all found at local Goodwill stores. The declaration "Not Your Mom's Goodwill" is printed on each side of the display to differentiate Goodwill On The Ave from other locations. "This mobile showroom can be likened to owning a window display that spans The Ave in its entirely. That kind of exposure will help introduce this unique Goodwill to the public in a fun way", said GoMobile President Chris Schuler.
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GOGREEN / GoMobile leads the path to sustainability
Durability and dependability are terms that have become synonymous
with the GoMobile name, but we think it's about time another word is
added to the mix: sustainability. Our green efforts are not
something we parade around, but we like our affiliates, potential
affiliates & clients to know what we're up to on the green front.
Since day one, we've offered mobile advertising vehicles that run on BioDiesel fuel. If you're unfamiliar with the difference between BioDiesel and regular gasoline, take a look at this:
A study done by the U.S. Department of Energy and the U.S.
Department of Agriculture found that BioDiesel reduced net CO2
emissions by 78%. This is in part due to the fact that the raw
materials (plants) used to produce BioDiesel help to recycle the CO2
emissions from the finished product. In addition, the exhaust emissions
of sulfur oxides and sulfates (major components of acid rain) from
BioDiesel are essentially eliminated compared to traditional diesel. Source.
A staggering fact: Americans throw away over 195 million tons of
trash per year. When a campaign is over, we store old billboards in
our warehouse to recycle for future campaigns instead of tossing them.
In addition, we work with the leader in billboard and banner
production, BannerGalaxy and their PriorLife
program, which recycles campaign billboards into custom tote bags,
wallets and messenger bags. We're always researching new and
innovative ways to continue to operate using sustainable practices and
encourage our affiliates to do the same. Stay tuned for more upcoming
projects that do just that.
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DID YOU KNOW? / march 09
OUTDOOR ADVERTISING
Mobile billboard display boosts name recognition 15 times greater than any other form of advertising (Perception Research Services).
NCAA MARCH MADNESS
Odds of picking a perfect bracket? 9,223,372,036,854,775,808 to 1. That's nine quintillion to one!
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GOMOBILE / about us
GoMobile Advertising is an experiential marketing
company offering several unique alternatives to traditional print,
radio, television and outdoor advertising to deliver results on-air,
online and on premise.
GoMobile Advertising
6805 S 220th St
Kent, Washington 98032
877-727-6551
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