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Happy New Year from GoMobile Advertising |
We
will open the book. Its pages are blank. We are going to put words on
them ourselves. The book is called Opportunity and its first chapter
is New Year's Day.
~ Edith Lovejoy Pierce
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A Look Back: GoMobile's Journey Through 2008
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 2008 brought many opportunities for growth and expansion to
the GoMobile Team. First quarter saw partnerships with Arizona Tourism and Hitachi USA, our first 100+ market campaign. The 3D showroom designed to educate Hitachi stores about the launch of their new 1.5" flat-panel television launched in New York, Dallas, Minneapolis and Seattle and continued across the country through the end of March.
As Spring approached, GoMobile partnered with Miller Chill to transform two trucks into Mexican beach lounges: the perfect backdrop to enjoy Miller's new lime & salt infused beer. The trucks brought the beach to the streets until late September. Goodwill launched their treasure hunt campaign showcasing an all-white background surrounding mannequins dressed in the latest trends found at local Goodwill locations.
Summer saw a fury of campaigns, taking advantage of the sunshine and festivals that the warm weather brings. AT&T's Million Reasons to Buy a New Phone event gave customers the opportunity to enter the Vo rtex 3000 Money Machine for AT&T same-as-cash bucks, IKEA made small space living hip with their "Live Small in a BIG Way!" campaign, complete with a 3D room inside the vehicle, and A&W's Sweets and Treats campaign served slushies out of the truck to eager customers! During this time GoMobile partnered with Cranium Crusade for a pro-bono campaign to advertise a brain cancer walk sponsored by Swedish Medical Center in Seattle, WA to raise money for a new multi-disciplinary facility to treat patients with brain tumors.
As the weather began to cool down again, GMA teamed up with UW Football and Miller Brewing Company for billboard campaigns, IKEA Teen and Houston's Young & Free program in one of GoMobile's most advanced campaigns to date. The "festival on wheels" included seven flat-panel televisions, a  surround sound speaker system, a Guitar Hero set up, wireless mics and brand ambassadors. Contestants were offered a chance to participate in a Guitar Hero competition and win prizes like an XBOX 360! The successful campaign launched a twin campaign for Alberta Young & Free in Canada with GoMobile. Other fall campaigns included Puget Sound Energy, and Left 4 Dead, a new videogame by the creators of Half-Life and Counter-Strike which featured a wrapped and branded slime green and blood red vehicle with eerie graphics.
 December put an annual partner into the spotlight, the Pacific Northwest Ballet's Nutcracker. GoMobile went all out for their 25th anniversary, designing an excerpt from the classic Nutcracker tale inside the truck complete with moving characters and familiar Nutcracker music playing on the surround sound speaker system. To give back to the community, GoMobile partnered with Industry Graphics and AC Model and Talent for a "Feed the Nutcracker, Feed the Community" food drive benefiting Northwest Harvest. The food drive raised over $600 in cash and loads of food for families during the Holidays. HomeGoods launched in LA and San Diego during this time, showcasing a fully furnished HomeGoods room that visited stores in the region.
2009 has already brought exciting and fulfilling campaigns to our plate, and we look forward to continuing to grow throughout the year. Thank you for your continued support of GoMobile Advertising!
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