Happy Holidays from GoMobile Advertising
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This is my wish for you: peace of mind, prosperity through the year,
happiness that multiplies, health for you and yours, fun around
every
corner, energy to chase your dreams, joy to fill your holidays!
-D.M. Dellinger
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Pacific Northwest Ballet Celebrates 25th Anniversary by Bringing Nutcracker to the Streets!
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 There's no greater gift than a magical memory and no holiday entertainment quite like Nutcracker. Pacific Northwest Ballet has brought this cherished Stowell/Sendak classic ballet to the Northwest for 25 years and to celebrate, they've brought the joy of Nutcracker to the streets with a 3-D mobile display courtesy of GoMobile Advertising.
The "Nut truck" features an enchanting excerpt of Maurice Sendak's storybook world, complete with stage lighting and characters, while some of Nutcracker's most memorable music plays to watching crowds through an external sound system. The truck will be seen at events around King County to bring cheer to families as well as awareness of Pacific Northwest Ballet's 2008 Nutcracker season, now underway.
To give back to the community that has supported Nutcracker for 25 years, Pacific Northwest Ballet has teamed with Northwest Harvest, GoMobile Advertising, AC Model & Talent and Industry Graphics for a food drive coined "Fee d the Nutcracker, Feed the Community". "The creative forces at GoMobile have expertly transformed our Nut Truck into a roving collection site for NW Harvest. This unique collaboration has expanded our collection efforts for NW Harvest, while offering great discounts on Nutcracker tickets--clearly a perfect partnership!" said Lia Chiarelli, PNB's Associate Director of Marketing and Communications. Giant Nutcracker bins will be at local grocery store events as well as Northwest Harvest events and attended the Macy's Holiday Parade on Friday, November 28th,
where food and cash donations were accepted all benefiting Northwest Harvest.
Throughout the day, Pacific Northwest Ballet, GoMobile Advertising and event staff donated by AC Model and Talent raised over $600 in cash donations through their "Feed the Nutcracker, Feed the Community" food drive. Canned and non-perishable food was also collected, with all contributions benefiting Northwest Harvest. The "Feed the Nutcracker, Feed the Community" food drive has been collecting donations at local grocery stores and events in the greater Seattle area since mid-November.
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HomeGoods on the Streets of Los Angeles and San Diego!
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 Seeing the stale display windows at the front of furniture stores is nothing new. So what better way to get your product line to the people than by hitting the streets with a completely custom mobile showroom?
GoMobile Advertising teamed up with Jimmy Van DixHorn and Vision Mobile Media to make this idea come to life. The experiential mobile campaign was for HomeGoods, a popular home décor store with locations in 38 states across the country.
For the campaign, a signature mobile advertising vehicle was transformed into a 3D display of an entire room, showcasing the unique and affordable styles that HomeGoods is known for. The vehicle also utilized a custom wrap that spoke to customers about their everyday low prices! The month long campaign that began November 7th spent one week in San Diego and three weeks in Los Angeles. In both cities, the vehicle canvassed the streets and visited HomeGoods store locations in the areas. The end result? The vehicle drove traffic to the stores and engaged the public by using an exciting medium!
The campaign wraps up December 7th in Los Angeles.
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