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Houston Gets Young & Free!
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HOUSTON - The Texas Dow Employees Credit Union (TDECU), a not-for-profit financial cooperative with over 125,000 members is kicking off the launch of a new advertising campaign dubbed "Young & Free" with a college campus tour to search for the program's spokesperson.
Young & Free, a financial management package being offered to banks around the country, hopes to transform the credit union industry by engaging young people towards effectively managing their money. Texas youth aged 19-25 may audition for the "Young & Free Spokesperson" position at events where a mobile showroom truck courtesy of GoMobile Advertising will be touring.
 GoMobile's most intricate and thrilling campaign to-date was designed to engage the hard-to-reach 19-25 demographic by creating a "festival on wheels." The display includes seven flat panel TVs, an eight speaker surround sound system which blasts a hip playlist, a Guitar Hero competition setup, wireless microphones and brand ambassadors. Participants are invited to compete in Guitar Hero and enter to win grand prizes including an XBOX 360. In addition, they learn about the benefits of managing their money at TDECU.
"This campaign has allowed us to really flex our muscle in terms of just how many captivating elements we can include in our mobile event vehicle. It's all about prolonging the audience's engagement with the brand, and with this vehicle, there are so many cool elements - nobody will want to leave!" said GoMobile Network President Mike Seifert.
GoMobile's partnership with Young & Free will extend to Alberta, Canada in their next launch set for mid-September.
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Bow Down to Washington!
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SEATTLE - With fall approaching, loyal college football fans are
eagerly anticipating the start of the 2008 season. To create
excitement and promote ticket sales, GoMobile Advertising has teamed up
with the University of Washington's own Husky football for an exclusive
and shared billboard scrolling campaign.
The billboards feature breathtaking creative that allows passersby to feel as if they are face-to-face with a gnarly Husky football player ready to pounce. To further the anticipation of the 2008 Husky football season, GoMobile's signature scrolling mobile billboard vehicle will be blasting traditional UW fight songs, including "Bow Down to Washington", "Victory for Washington" and UW marching band hits like the ever-popular "Tequila!". With the first game of the season against long-time rival Oregon State rapidly approaching, die-hard Washington fans can bask in the ambiance of being at a real game in the meantime with GoMobile Advertising.
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The Best Roommates Ever at IKEA
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ORLANDO - For nearly forty years, Disney World has been the biggest attraction in Orlando, Florida. With Darin Phillips and Bay Area Billboards on the scene, however, Mickey better watch his back! Recently, Bay Area Billboards teamed up with IKEA in a multi-market campaign to promote the furniture giant's "The Best Roommates Ever" campaign. With a new school year about to begin once again and over 500,000 students headed off to college, Bay Area Billboards and IKEA are using the mobile showroom as an idea generator for incoming roommates who want a fresh and fun look for their living quarters. With eye-catching colors like hot pink, neon green and electric blue filling the display, Bay Area Billboards and IKEA are sure to attract the attention of their target audience in this experiential campaign!
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Check Out the GoMobile Advertising Blog
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 If you've been to the GoMobile Advertising website lately, you've noticed that we've finally succumbed to the pressure from our marketing friends and created a blog! We will use this space to provide updates of recent campaigns we're working on, neat ideas we've come across, and insight into the mobile marketing industry.
CLICK HERE to check out the GoMobile Advertising Blog!
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GoMobile Advertising is an experiential marketing company offering several unique alternatives to traditional print, radio, television and outdoor advertising to deliver results on-air, online and on premise.
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