| NOTABLES |
 SEATTLE
- To combat the expected sweltering summer heat in the months ahead,
A&W will begin touring a mobile ice-cold smoothee and slushee
machine around the Yakima area for consumers just in time for
Independence Day, beginning July 3rd. A&W will utilize a
special mobile advertising truck for their "Sweets & Treats"
campaign, which features 10 scrolling billboards showcasing the new
A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a
3D mobile showroom, the truck will feature a replica of a 1950's
A&W diner, serving samples of the sweet treats to event crowds. The
state-of-the-art truck comes courtesy of GoMobile Advertising, an
experimental marketing company that A&W is partnering with for
their campaign. "The idea of a mobile drink machine where we could
physically show consumers the product on-the-go is just what A&W
needed for these summer events," said Chris Schuler, President of
GoMobile Advertising. A&W and GoMobile Advertising's campaign will wrap up August 3rd. |
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Greetings Affliates! Moving Targets! 6 brands that are creating relationships with those on the move consumers! With
more and more choices for advertisers to consider and higher
expectations, ROI is the key. The best programs take the approach that
using all platforms available with traditional and non traditional
media is key. Consumers are moving targets these days and creating a
relationship with them can be quite a challenge. We have just returned
from Chicago and Dallas and the message was the same by all
advertisers: create marketing that can satisfy advertising and event
initiatives. Below are 6 brands that are implementing this advertising
and event marketing strategy with our support. Miller Chill is
reaching out to beer drinkers in Seattle and Portland this summer on
multiple levels. The viral "Chill" site will be up in mid July and
offer consumers a chance to win a trip to  Costa Rica. The Miller Chill
living art display will be at the various Entercom Radio events and
will be supported on the air. Consumers will be invited to create a Chill
commercial in the mobile beach set and be entered to win
the trip. The video will be posted and will drive consumers online where
they will be exposed to more Miller Chill branding and community. A&W
is launching a new line of "sweet treats" by adding new smoothee and
slushee brands to its line up this summer. Traditional media will be
supported by the A&W Sweet Treat mobile and segways that will tour
high-impact and targeted events and offer product samples. The
nostalgic theme will take consumers back to the summers of the
past and build that feel-good relationship that will drive
sales. AT&T Wireless has created the million new reasons to get a new phone event. The AT&T Wireless mobile money machine will be a featur  ed item at grand openings and sponsored events this summer and fall. Consumers will be invited into the machine where they will have 20 seconds to grab as much AT&T cash as possible. They will receive a cash voucher to visit the store and get that hot new product from AT&T Wireless. IKEA:
Live Small in a Big Way will be on the road just in time for consumers to start thinking about going back to school. The mobile 3D showcase will
feature items that are listed in the promotional flyer. Brand
ambassadors will inform consumers about the new products available at
IKEA and pass out a small reminder gift to visit the store. There will
also be a texting element that will provide additional incentives as
well. Goodwill communicated its Because Jobs Change Lives message by creating a mobile store that featured multiple display windows. The  tour included various Goodwill
store locations and high traffic areas. "We wanted to do something to
help Seattle Goodwill not only market our thrift business that supports
our job training mission, but also directly aid in marketing and
supporting this important nonprofit work. When the mobile showed up
our employees were cheering", stated Catherine McConnell, Vice
President of Development & Communications. Todd Gibson for State Representative's
political platforms are education, small business and community. Can you
imagine a better way to get the education message out by creating a "mobilizing for the next generation" bio diesel fueled living art
display? The set included multiple school rooms from yesterday to
today with models dressed to fit the theme. The campaign was featured
in community parades and targeted events to reach voters. The
candidate was able to ride a branded segway with microphone that
broadcasted from the eight speakers on the mobile and allowed him to
directly engage with the people. For more information on this exciting campaign, see our feature story below. These
marketers are utilizing creative programs that are hitting those hard
to reach consumer moving targets. Relationships are being formed and
ROI is occuring. It is rewarding for us at GoMobile Advertising to
take time to spotlight these exciting campaigns. How can we help you
reach your moving target? Thanks to all for your support! Mike Seifert President GoMobile Advertising Network |
IKEA Offers Big Ideas for Small Space and Campus Living
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SEATTLE - Furniture giant IKEA takes another step in promoting environmentally conscious living in their latest campaign "Live Small in a Big Way" which offers fun, economical solutions to small space living. The campaign utilizes experiential marketing, including a mobile 3D showroom that will tour the streets of Seattle beginning July 13th.
The campaign, which begins just in time for college-bound students to begin planning their dorm décor, will feature a complete room display as well as scrolling IKEA billboards. Echoing its environmental undertones, the alternative campaign will run entirely on GoMobile's BioDiesel-fueled trucks. The entire room will showcase furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers.
"Live Small in a Big Way" marks the sixth campaign partnership for IKEA and GoMobile Advertising to date, with past promotions including IKEA's new Teen Zone, as well as their infamous Twice Yearly Sale. "IKEA has always been about getting the most for your money, and this campaign is going to physically show how far that money can take you in designing a room around a small space," says IKEA Marketing and Advertising Specialist Casey Crook.
The IKEA campaign begins July 13th and wraps up July 26th.
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GoMobile's First Political Campaign Turns Heads
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SEATTLE - With November elections right around the corner and political
candidates eager to create as much buzz as possible surrounding their
names, it only makes sense that political hopefuls would want a piece
of the experiential marketing industry for their campaigns! Todd
Gibson for State Legislature partnered with GoMobile to create an
eye-catching 3D display on a signature truck to be used at events and
parades this summer.
The
display consists of two complete classrooms: one is reminiscent of the
1800s with old wooden desks, pen quills and ink, and an old bookshelf
with ratted books, and the other is futuristic, with laptop computers,
a flat-screen TV playing "Planet Earth", and a modern, minimalist atmosphere.
During events and parades, the showroom will come alive with fully
costumed actors playing th eir parts as school children and teachers.
The display, which is split in half to add contrast, draws on the idea that technology has allowed for a much more organized learning environment and has proven to be a big hit with crowds.
"The
looks on the faces of the crowds were very compelling - the amount of
exposure that this gave Todd was tremendous; it really got people talking about his message!" said Mike Seifert, GoMobile Advertising VP
of Sales. The campaign will be showcasing at events until mid-July.
For more information about Todd Gibson and his campaign, visit votetoddgibson.com
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| Goodwill Launches Experiential Summer Fashion Campaign |
SEATTLE
- Prada, Abercrombie+Fitch and Marc Jacobs: These are not names that
you would typically associate with your local Goodwill store, but
beginning this summer, you will! Currently in Shoreline and launching
in Bellevue and Seattle this year, Fashion Focus, a new section of
brand name and designer gently-used clothing offers big brands at
Goodwill's trademark low prices.
"We want Goodwill to be
synonymous not only with our mission, to provide quality, effective job
training and basic education, but also with quality, stylish clothing
at amazing prices," said Catherine McConnell, Vice President of
Development and Communications at Goodwill.
In their Fashion
Focus campaign, Goodwill is partnering with GoMobile Advertising to
create a 3D showroom on GMA's signature moving billboard trucks. The
display features dress forms in designer outfits and junior trends
found at Goodwill stores in a clean, all-white room backdrop.
"The
3D showroom is going to be extremely compelling to the public. The
designer looks really pop off of the stark white background, and we
can't wait to see the reaction it gets touring the Seattle streets,"
said Chris Schuler, President of GoMobile Advertising.
The
trucks began showcasing the exhibit around the Seattle area on Friday,
June 20 and will finish Friday, June 27. Three scrolling billboards for
Goodwill have also been running on GoMobile Advertising trucks since
their partnership began on March 3. Goodwill's campaign with GoMobile,
which also features radio and newspaper promotions, will wrap up in
late December.
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GoMobile Advertising is an experiential marketing company offering several unique alternatives to traditional print, radio, television and outdoor advertising to deliver results on-air, online and on premise.
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