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It Pays Not To Litter
Seattle - 2008 marked the 2nd year in a row for Washington State Department of Ecology's (DOE) "Litter and It Will Hurt' campaign with GoMobile Advertising featuring a mobile scrolling billboard, Segway street team and state-wide fuel-tanker wraps. The campaign will run April 1 through June 28. The creative used in the campaign features a man's piercing stare and a message to report litterers.
The exclusive mobile billboard and Segway street team will be seen at high traffic events around the Puget Sound during the summer season. The Segway street team will distribute car litterbags that give a detailed list of fines for liters.
In addition, the back sides of fuel tankers running state-wide have been wrapped with the DOE's message.
Mike Seifert, President of GoMobile Advertising Network, says, "GoMobile is proud to be contributing to the Department of Ecology's mission to reduce the 16 million pounds of litter that is collected from the sides of Washington's roads and to assist in influencing litterers to change their behaviors: to dispose of litter properly, cover and secure pickup truck loads and clean out the back of trucks prior to driving on roadways.
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Greetings Affliates! Summertime is Marketing Time and Increasing the Engagement Time For Our Clients!I am happy to report the world of alternative marketing is alive and well. I had the opportunity over the past month to personally see the impact with the consumers of the Dos Equis "Stay Thirsty My Friends" campaign in San Francisco. The campaing was exucted by GoMobile affiliate TrafficAdz with the help of GMA affiliates in seven other markets.   I filled in as Chief Videographer for the Miller Chill campaign over the Memorial Day weekend and watched how the Miller Chill showcase engaged people in both Seattle and Portland. Every picture tells the story - can you say 100% engagement time in some of the Miller photos featured below?
  This year the display was completely remodeled featuring the back entrance of a Mexian beach club, complete with outdoor seating and a palm tree.  We have been assisting Safeco Insurance with their diversity initiative in San Diego this spring. The What Matters to You? mobile has provided coverage in the tough-to-reach Latino zip-codes and sponsored Safeco events. The campaign compliments other media to get the message to Safeco's desired target. And finally, I hired the services of my 15 year old Segway riding son Max, to pass out litter bags for the Department of Ecology. at passing out over a 1000 litter bags with the help of our driver, Wade,He stated it was the best summer job a kid could have and he was excellent at a recent Mariner game.  products that offer advertising, sponsorship, events, promotions andThe ad world continues to offer a ton of choices, with new products on the horizon everyday. Our vision continues to be the company that strives to implement campaigns that increase engagement time and help create outstanding customer experiences for our clients. We are constantly on the look-out for community exposure for our clients.  I want to also take a moment to thank our clients for their support this year to date and all of the hardest working affiliates who make the campaigns happen for the GoMobile Advertising Network. Here's to building more great relationships in the future! Enjoy you Summer! Mike Seifert President of GoMobile Advertising Network |
| GoMobile and BIGink support Cranium Crusade |
 SEATTLE - GoMobile Advertising and BIGink have decided to support Seattle's 1st Annual Brain Cancer Walk by donating a set of billboards to help promote the event on June 28th. The event, sponsored by Swedish Medical Center, will help establish a comprehensive, multi-disciplinary brain tumor treatment center that will provide hope to patients throughout the Pacific Northwest who are diagnosed with brain tumors.
The walk will be held on Saturday, June 28, 2008 at 8:00AM at the Mercer Island High School Track. For more information, or to register for the walk please visit www.braincancerwalk.org.
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| Celebrate With Friends - Cinco de Mayo with Dos Equis |
LOS ANGELES - Dos Equis brought the Cinco de Mayo celebration directly to the people in nine markets last month. Heineken USA, the Dos Equis Brand Beer and MediaVest Worldwide have secured the services of TrafficAdz, Inc. (a member of the GoMobile Advertising Network) to launch an innovative alternative outdoor advertising campaign to promote their ultra popular Dos Equis Beer brand. TrafficAdz worked with eight GMA affiliates to build out their mobile glass showrooms to look like the study of the "Most Interesting Man in the World" [MIM].
All parties involved collaborated to create the showrooms which contained hardwood floors, smoking chairs, throw back wallpaper, red velvet curtains, book cases, chandeliers, beer boxes, a Frida Kahlo and Mexican Soldier mannequins and large portraits of the MIM. In addition to the set design pieces, live models dressed as Bull Fighters and Native Warriors traveled in the chairs in each of the showcases to solidify the Cinco de Mayo party theme. The campaign invites consumers to "STAY THIRSTY, my friends" in the markets of San Francisco, Los Angeles, Orange County, San Diego, Phoenix, San Antonio, Dallas, Austin and Houston.
To read on click here.
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AT&T's Million Reasons Event
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SEATTLE - AT&T is promoting key store openings and "a million reasons to buy a new phone event" around the Pacific Northwest featuring an innovative wrapped mobile advertising vehicle in AT&T colors from GoMobile Advertising. The vehicle features tongue-in-cheek banner messages offering "one in a million" reasons to buy an AT&T cell phone.
The vehicle will be located at store grand openings in Portland, Spokane, and many AT&T sponsored events throughout the greater Seattle area.
This innovative mobile vehicle has a 3D orange carpet display that spotlights an AT&T graphically branded money-blowing machine that participants enter for a limited time with the goal to grab as much AT&T cash as possible to use towards purchasing a new AT&T cell phone or accessory. There are nine scrolling billboards on the vehicle with messages such as "one human year is thirty cellular years" and "because your phone went hottubbing".
Mounting a money machine in the back of our GMA advertising vehicles was a smart move on AT&T's part," says Chris Schuler, President of GMA. "it offers AT&T a unique opportunity to create an emotional connection with their customers who can then turn their experience into cash for products sold at AT&T stores - a promotion that converts immediately into a purchase - the holy grail of marketing!"
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GoMobile Advertising is an experiential marketing company offering several unique alternatives to traditional print, radio, television and outdoor advertising to deliver results on-air, online and on premise.
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