SPOTLIGHTING: News from Go Mobile Advertising

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NOTABLES

Litter And It Will Hurt!

Back for a second time, the WA Department of Ecology launched a statewide campaign utilizing two GoMobile Advertising's resources. The amplified campaign uses two graphically wrapped fuel tankers that will cover eastern and western Washington. The concentrated segment of the campaign was launched at Mariner's opening day on March 31. GMA, with the help of a Segway and street team, passed out over 4000 litterbags promoting recycling while highlighting a hefty fine motorists are required to pay if caught littering from their cars. The Ecology vehicle will be at several events throughout the summer months.

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Greetings Affliates!

ON THE ROAD AGAIN: SIX MONTHS WITH GOMOBILE ADVERTISING
Brett Bibby | VP of Business Development

It's hard to believe that I am approaching the six month mark here at GoMobile Advertising.
It's been a tremendous experience to be able to immerse myself in "out-of-home" and learn about this exciting and fast-paced segment of the advertising industry.

Our business continues to flourish and we continue to work collaboratively with our partners to create and execute some exciting campaigns. I've seen first-hand and from close proximity the high-level of engagement that our branding programs have with consumers. I have truly enjoyed the opportunity to talk with many of you about ways that we can partner on innovative out-of-home campaigns.

A high-point for me has been seeing the Hitachi advertising program come together. In conjunction with our affiliate partner, Traffic Adz, we designed and produced four trucks for Hitachi and delivered the message to 50+ markets around the country. The campaign offered mobile electronics retailers the opportunity to fully experience the new 1.5" thick Plasma offering. The feedback was overwhelming and our client has reported a significant spike in orders as a result of the campaign.
The next few months will be action-packed as we:

Launch the 2008 Miller Chill campaign in the Seattle and Portland markets
Deliver a state-wide awareness campaign for the Washington State Department of Ecology
Roll-out a brand-new, truly innovative campaign for AT&T Wireless
Work with IKEA to create another show-stopping 3D Display for "Catalog 2009" and "Back to School"
Launch Segway program with Southwest Airlines and American Family Insurance

Our dedicated team is working virtually non-stop to make this all happen. I continue to be amazed to see such an exemplary work-ethic and commitment to excellence.

Mike has begun to plan an extensive road trip to connect with affiliates and to promote the GoMobile Advertising Network. I will hold down the fort and endeavor to connect with as many of you as I can. I'd love the chance to showcase our offerings and brainstorm some creative ways that we can help move the needle on for your marketing efforts.

Cheers!

Brett Bibby
VP Business Development

Successfull National Campaign

The end of March saw the completion of the whirlwind Hitachi's four vehicle campaign. GMA successfully showcased Hitachi's Ultra Thin 1.5 HDTV nationally, reaching ninety-nine markets in thirty days. To view the highlights of the Campaign on Youtube. Click Here.

Relax At The Beach Anywhere With Miller Chill

Katie Smith | GoMobile Advertising | April 11, 2008

SEATTLE, WA- After a great campaign in 2007 Miller Chill doubles the exposure with two trucks and two market. Miller Chill once again teamed up with GoMobile Advertising to bring the Mexican sunshine to winter-worn Puget Sounders. The campaign for this chelada-style beer launches in April and runs throughout the summer months until September 22. Miller Chill was introduced last year as chelada-style beer brewed with a hint of lime and salt and since its launch has become a favorite beverage here in the Northwest!

The engaging marketing mobile vehicle can be seen throughout the greater Seattle and Portland areas and at local area events throughout the summer. The Miller Chill mobile advertising vehicle features billboards that rise like theater curtains to reveal a 3D display of Club Chill, a rustic beach bungalow. The spirit of Mexico is seen in the colorful yellows and reds of the bungalow and the warm sand. The guests of Club Chill can enjoy a refreshing Miller Chill and a take break from the hot sun under the shade of a palm tree.

To read more click here.

GoMobile Advertising is an experiential marketing company offering several unique alternatives to traditional print, radio, television and outdoor advertising to deliver results on-air, online and on premise.