| NOTABLES |
GoodWill Teams Up With GoMobile
After
joining forces with GoMobile Advertising on a campaign last December to
promote the Grand Opening of a new location and free job training
services, Goodwill is back with a campaign in 2008. Each month,
beginning in March, Goodwill will be placed on shared routes and will
focus on exclusive executions at events where they can target their
many constituents.
In addition to their existing creative,
which features messaging about the organization, the new billboard
creative will feature a Spanish-language message regarding job training
programs and a set of panels showcasing specific South King County
stores. |
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Greetings Affliates!It has been an exciting quarter to say the least. We are rapidly approaching the Second Annual Affiliate Conference, the end of a national campaign for Hitachi, and a build out for two Miller Chill 3D displays.
Based on our first quarter results, I am encouraged by our prospects for the rest of 2008. To date we have partnered with several affiliates within the network to bring campaigns to the group, including the Arizona Tourism and Hitachi USA. These programs have resulted in over $400,000 in revenues and we are preparing to launch another eight-vehicle program that will continue to have national implications.
Additionally,
I want to personally congratulate San Franscisco Affiliate Bernie and
Mandy Montoya, who recently received several ADDY Awards for their work on the Southwest Airline campaign. These national campaigns and awards will contribute greatly to the continued validation of this medium.Best always,Chris SchulerPresident |
| Hitachi Hits The Country With The National Road Tour |
Katie Smith | Intern of GoMobile Advertising | March 13, 2008
SEATTLE,
WA- Hitachi, one of the world's foremost leaders in innovative
technology, launched a national marketing tour with Kent, WA based
GoMobile Advertising (GMA) and Traffic Adz, one of GoMobile's sixty
national affiliates to promote Hitachi's latest 1.5-inch (35mm) Ultra
Thin HDTV's.
The GoMobile Advertising Network is helping
Hitachi break into the high-end consumer electronic market through a
unique out-of-home advertising campaign featuring four GoMobile
advertising vehicles. The Ultra Thin 1.5 HDTV series will be available
this spring.
The campaign officially began on March 1st
simultaneously launching in New York City, Dallas, Minneapolis and
Seattle and will cover ninety-nine markets by months end.
To read more click here.
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The Seattle Sonics Come Up Gold With GoMobile Advertising |
Brett Bibby | VP of Business Development | March 19, 2008
The Seattle SuperSonics utilized GoMobile Advertising to promote their biggest giveaway of the year. On Feb 19th the Sonics gave away Kevin Durant Bobble Heads to the first 10,000 fans. One "golden" Kevin Durant Bobble Head entitled the recipient to a courtside upgrade, autographed merchandise, and an opportunity to meet rookie sensation Kevin Durant.
Sonics messaging was placed on the glass and frame of the Ad Box and other Sonics graphics were placed on the cab. The team also utilized this for partner activation by including "presented by" messaging to the event sponsor, Allstate. Inside the box, GMA built a set that displayed The Golden Bobble Head inside a glass-encased pedestal with museum-like black and red velvet curtains, and custom lighting. Sonics audio creative played over the vehicle's eight-speaker sound system.
To read more click here.
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GoMobile Advertising is an experiential marketing company offering several unique alternatives to traditional print, radio, television and outdoor advertising to deliver results on-air, online and on premise.
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