Distribution EDGEucation
Distribution EDGEucation May 2009
In This Brief
Declining Inventories Could Help Economy
Smart Distributors Know: A Recession is a Terrible Thing to Waste
Stop Cutting Prices! Retain Customers with Four Types of Experiential Value
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This is our first Distribution EDGEucation brief. During months when you will not receive On the EDGE, you will receive these briefs, which will include valuable distribution and business centric articles, upcoming events, and a featured distribution centric resource.

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The DE Team
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Declining Inventories Could Help Economy
The Washington Post's Neil Irwin turns to the simple rule of supply and demand for the economic fix we need, saying "Companies can only draw down what they have in stock so much before having to place new orders, even if sales are weak. A sharp drawdown could set the stage for somewhat better economic conditions..." Continue reading...
Smart Distributors Know:
A Recession is a Terrible Thing to Waste

Successful companies will seize opportunity, be open to invest as others cut back, and use tough times to differentiate their business. Continue reading...
Stop Cutting Prices! Retain Customers with
Four Types of Experiential Value
A company's value proposition can't be carved in stone; it must be flexible and adaptable. The value we offer to customers is constantly changing, whether we intend it to or not. So adapt! Continue reading...
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