| FOR IMMEDIATE RELEASE|
IMBA trail building at Point ReyesHAVERHILL, Mass. (April 20, 2010) -
Pedro's proudly announced an alliance with the International Mountain Bicycling
Association to support the IMBA Public Lands Initiative. The new national
campaign seeks to improve access for
mountain bicycling, protect public lands and engage the bicycling community in
critical U.S. public lands issues. Pedro's has pledged $20,000 in financial support to
the campaign in order to increase mountain bike access across the nation.
"20 plus years ago, Pedro's was founded with a mission to support the mountain
bike family. During last week's Bicycle Leadership Conference, there was a
'moment' that occurred at the Conference - a game changer for the US mountain
biking trail systems," said Pedro's Matt Simpson. "We had made the decision as a team to reenter mountain biking; this pledge was our opportunity to walk our talk."
a letter sent to Pedro's partners and supporters this past Sunday evening,
Simpson urged readers to react to the potential disappearance of 100's of miles
of mountain bike trails around the nation.
over two years is the projected minimum that was agreed upon by the Pedro's
staff but, far from recklessly ambitious, the team expects to double that
amount in the consequent third and fourth years. To achieve the pledged amount,
Pedro's will join forces with other key influencers, including BikeReg.com,
Root 66, and 3point5.com to create innovative partnerships aligned to achieving
the stated goal.
are very excited to work with everyone at Pedro's to launch the IMBA Public Lands
Initiative; this will help overcome decades of insufficient mountain bike
access," said Rich Cook, IMBA's development director. "It's bad
public policy to limit a popular outdoor activity at a time when the nation is
growing obese, kids are disconnected from nature and threats to healthy
ecosystems are not being addressed. Mountain bicycling offers a real solution
to all of these issues and we need every rider involved."
pledge supports Pedro's recent statement to reinvigorate the off-road origins
of the brand through the quality and performance of its products.
wasted no time in delivering on its pledge. Right now visitors to 3point5.comcan either make a donation or contribute support by making a purchase from
3point5.com. To access the webstore there, contact firstname.lastname@example.org.
asks that you visit pedros.comor one of its other campaign partners in the
coming weeks to find out how to take action to help halt the disappearance of
mountain bike trails.
relating to this release, contact Amanda Ciardi 978-657-7101 or email