Publicity vs Advertising! Robert Diel will talk about why YOU might be wasting your money! PLUS Pat Newlin of the DRA on the Home Based Business Radio Show!

... is a communication professional with more than 25 years of experience in public relations, marketing, public affairs and journalism. He is a frequent speaker and writer on communication and business topics.

Robert has served as communication counsel to executives in Fortune 500 companies; high-technology businesses; education, entertainment, new media, financial and healthcare organizations; non-profit groups, the military and government agencies, promoting a wide range of products and services.

He helps organizations large and small increase their visibility and build their brands by creating strong and positive relationships with key audiences, resulting in a greater understanding and acceptance by those audiences of the organizations' products and services.

Among his many services as a consultant, he trains executives to face the press and is a frequent speaker to businesses on how they can raise their visibility in the market using public relations techniques. He is the author of "How Come No One Knows About Us?" The Ultimate Public Relations Guide: Tactics Anyone Can Use to Win High Visibility". Before starting his own company, Robert was director of corporate communication for Blackboard Inc, in Washington, D.C., an Internet education and software company, where he helped build the company's image from a startup to an industry leader. Before coming to Blackboard, he was communication director of two divisions of America Online, Inc., where he helped created a higher awareness of the company's many products and services among the news media and other external and internal audiences.

Prior to AOL, he was senior vice president of Ryan-McGinn, a public relations firm. He served for seven years as director of communications of the national PBS (Public Broadcasting Service) television network where he was also its chief media spokesperson. He helped lead the network and its 350 member stations through communication campaigns involving new technology, new products, education initiatives, funding, programming and political issues. At PBS, Robert was instrumental in helping stations of all sizes join together to leverage their promotion and PR efforts on regional and national activities. His efforts resulted in strong coverage in local, regional and national press. He also worked closely with individual stations to help build strong visibility in their local markets.

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