Imagine that you've had a really bad sore throat for over a week and decide to go to the doctor.  Let's say you visit Doctor#1 who says, "So, why are you here today?"  You tell him/her about your sore throat.  Doctor#1 then says, "I'm not exactly sure what's going on but I've seen 20 patients this week with a sore throat.  Take this Z-pack for 5 days and give me a call back if your throat is still sore."   

Now let's say you visited Doctor#2 instead.  Same opening question, same response.  Doctor#2, however, then asks, "How long have you had the sore throat?  Do you have any congestion, coughing, or headaches?  Have you been around people who have been ill?  Have you been on airplanes?"  You respond.  Doctor#2, then says, "I'm not exactly sure what's going on but I've seen 20 patients this week with a sore throat.  Take this Z-pack for 5 days and give me a call back if your throat is still sore."

Two different doctors, same prescription.  Which experience did you, the customer, feel better about?  Most likely, it was the visit with Doctor#2 because he/she took the time to learn more about your specific condition before prescribing a solution.