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Heathrow Country Club
 

 
Bytes, Bits & Megabytes
 
 

   

Who ever thought up the word "Mammogram?"  Every time I hear it, I think I'm supposed to put my breast in an envelope and send it to someone.
 ~Jan King
 
M.O.R.O.F. Newsletter
March 2012
Greetings!


March 22nd Presentation - Jennifer Thompson
Marketing Your Medical Practice & Managing Your Online Reputation

Building Your Online Presence:  

How Content, Reputation and Reviews Get You on Google


Jennifer Thompson is president of Insight Marketing Group, a full-service healthcare marketing group focused on digital and social media administration, referral and partnership development, creative services and graphic design, online reputation management/development and promotional products.

She is co-author of Marketing Your Medical Practice: A Quick Reference Guide and an avid Twitter user, regularly posting medical practice marketing tips, articles and more at www.Twitter.com/DrMarketingTips. You can learn more about her and her company at www.InsightMG.com .

 

 
 

Meeting Date - March 22, 2012
Meeting Time - 7:30 am till 9:00 am (doors open at 7:30 presentation begins around 8:00 am) 
Meeting Location - Sam Snead's Tavern (Restaurant is opening exclusively for this meeting)
Address: 1801 W. Maitland Blvd. | Orlando, FL 32810 
Cost: $15 (Includes hot buffet breakfast) pay online by credit card  http://mor-of.net/payment.htm 
RSVP by paying on the payment page http://mor-of.net/payment.htm 
or by emailing [email protected] . 
For questions please call Chuck Wright at 407-260-0565 or email using above address.
 
UnitedHealthcare to Strengthen Service to Florida with Purchase of Preferred Care Partners and Medica HealthCare
[MINNETONKA, Minn. and MIAMI] - Feb. 28, 2012 - Demonstrating the company's continued commitment to serving health care consumers across Florida, UnitedHealthcare, a UnitedHealth Group (NYSE:UNH) company, has agreed to purchase Preferred Care Partners (Preferred Care) and Medica HealthCare Plans (Medica), senior-focused health plans with operations primarily in South and Central Florida. The acquisitions will be two separate transactions.

Local Orlando Parents Help Interview Candidates for Positions at New Hospital Opening in October
Eight months before the grand opening of Nemours Children's Hospital in Orlando, job seekers will have an opportunity to apply for specific positions. Nemours has announced that the nearly 600 position descriptions will be posted along with an opportunity to apply over this coming weekend. The positions may be found in the careers section of the Nemours website.

Steps to Take to Refine your Version 5010 Upgrade
The Version 5010 upgrade deadline was January 1, 2012. The Centers for Medicare and Medicaid Services (CMS) initiated an enforcement discretion period for 90 days, which ends on March 31, 2012. You should be finalizing your upgrade to Version 5010 if you have not yet done so.
Click here to read more
Construction 
Renovation or relocation - what's on your calendar for the coming year?

When you decide to remodel or relocate your medical practice, the process can be challenging. Just knowing where to begin can be overwhelming. Where do you start? If you choose the wrong General Contractor, you are setting yourself up for pain, frustration, time and expense. Medical Office Resources of Florida (MOROF) is a great place to start when you are building or remodeling your medical space.   You are not just dealing with one company you are dealing with professionals from every aspect of medical clinic relocation, construction and remodeling services.

Part 1 of this series (February Issue)
Part 2 of this series
Helping You See the Big Picture
 
Construction
Why we need the "ARTS" in medicine 

Harvard Medical School has found that training medical students in the visual arts can help them develop their clinical observation skills. Students who participated in formal training consisting of art observation exercises, didactics that integrate fine arts concepts with physical diagnosis topics, and life-drawing session demonstrated better visual diagnostic skills when viewing photographs of dermatological lesions than students who only received conventional training.

Services
Why Cleaning for Health Should be a Critical Concern
 Cleaning is the most fundamental indoor environment management strategy. Green Cleaning is NOT simply using Green chemicals; it's also the type equipment used and implementing a specific cleaning process designed to capture and remove contaminants and germs, in order to protect health.

 

Finance
MORE PROTECTION THAN YOU MAY THINK

Are you getting the most out of your Professional Liability Insurance Policy? Most physicians purchase professional liability (malpractice) insurance coverage to protect their assets and reputation in the event a claim is made against them for providing or failing to provide professional services to a patient.

 

Technology

Autistic Communication Improved With iPad

In the United States, according to the Center of Disease Control, one in 110 children is diagnosed with autism spectrum disorder (ASD). Usually, by the age of three, the disorder begins to uncover physical symptoms such as social skills. 


Marketing
Medical Website Search Engine Optimization
The use of Search Engine Optimization (SEO) and doctors seem irrelevant at first glance. Physicians begin to recognize its importance when provided with the number of patients that research online for medical answers and doctor referrals. Everything from the doctor's credentials and ratings to potential diagnosis will be found online. Because the new millennium patient is Internet savvy, physicians must pay attention to SEO techniques to delineate their practice from the competition. 

Business Spotlight

 

 

In business, having a good game plan is not enough. It takes agility, finesse, determination and integrity. It takes talent. Top talent. At Pro Clean, we pride ourselves in providing clients with exceptional commercial, business and office cleaning services delivered with a winning attitude. Scientific studies have proven that a clean, healthy environment improves mood, increases employee attendance and enhances productivity. When our clients are successful, we're successful.

 


Environmental responsibility is something we're passionate about. That's why we were determined to become the first company in Florida to receive the coveted CIMS Green Building Certification. Not only were we the first to meet their stringent criteria, but we attained the certification with the highest of honors. Our cleaning impacts your company's financial success.

Events

March 12, 2012
Orange County Medical Society
Spring Membership Dinner Meeting
Double Tree by Hilton
6:00 p.m. - 9:00 p.m.
60 South Ivanhoe Boulevard
Orlando, Florida 32804

Quarterly Membership Meeting
Sponsors are provided a 6 foot table to display materials, allowing the opportunity to interact with physicians one-on-one. All OCMS physician members are invited to our quarterly meetings with a usual response of 75 - 90 attendees. Sponsors are introduced at the beginning of the dinner meeting and will have the opportunity to say a few words about your company and services. Sponsorship is recognized in every piece of printed material associated with the meeting to include the dinner program, the OCMS newsletter and on our website. In addition, you will be provided two complimentary dinners. The cost of sponsorship for the quarterly dinner meeting is $500.
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March 22 - 23, 2012
Florida State Chapter 2012 POMAA AES
Where: Walt Disney World Swan
OSHA, Emergency Action Plans - Isn't One Enough?
Evidence-Based Management for Healthcare Professionals
Behavioral Interviewing, Tapping The Talent
Revenue Cycle Management
Compliance Plans
Fraud and Abuse
Building a Strategic Human Resources Foundation: 10 Key Steps to Winning Hearts, Minds and Profits

$640.00 for corporte sponsors
$800.00 for non sponsors
www.pomma.net

To reserve your booth today, email us at [email protected] or call us at 1-877-782-5141
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March 29, 2012
Seminole Chamber of Commerce
Rescue Run Corporate 5K
Where: Oval Park International Parkway, Heathrow, FL 32746
Phone: 407-536-5257
Time: 6:30 pm
Event description: Only corporate 5K in Seminole County. Food, drinks, entertainment, games and health fair. Proceeds to benefit the Rescue Outreach Mission of Central Florida - the only homeless recovery and residential shelter program in Seminole County.
Register at www.signmeup.com

Jokes of the Month

A guy is walking past a high, solid wooden fence at the insane asylum and he hears all the residents inside chanting, "Thirteen! Thirteen! Thirteen!"

He continues walking along the long fence, but, being a curious person, he can't help but wonder why they are chanting "Thirteen!" over and over. Could it be that they are chugging beer? Are they perhaps taking turns beating one of the inmates? Maybe they are counting the number of patients that have leapt off of the roof thus far.

His curiosity peaks and he frantically searches for a hole in the fence so that he may see what is going on. Finally, he spots one a few feet ahead. The hole is low in the fence and he has to kneel down to peer inside.

He moves into position and peeks into the hole. As he looks in, someone inside pokes him in the eye! Then everyone inside the asylum starts chanting, "Fourteen! Fourteen! Fourteen!"

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A young woman went to her doctor complaining of pain.
"Where are you hurting?" asked the doctor.
"You have to help me, I hurt all over", said the woman.
"What do you mean, all over?" asked the doctor, "be a little more specific."
The woman touched her right knee with her index finger and yelled, "Owe, that hurts." Then she touched her left cheek and again yelled, "Ouch! That hurts, too." Then she touched her right earlobe, "Ouch, even THAT hurts", she cried.
The doctor checked her thoughtfully for a moment and told her his diagnosis; "You have a broken finger."

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We hope you find our newsletter and organization useful in making your medical practice run smoothly.  We would love your comments and suggestions on how we can better serve you.  Our philosophy is simple...We believe in being a resource as opposed to a sales force.  If you have any questions please contact us anytime.  We would also encourage you to attend some of our meetings so you can truly see the benefits our organization has to offer.

 

Sincerely,

Chuck Wright
President, Medical Office Resources of Florida, LLP
In an effort to keep our group professional, we request that sales representatives contact a board member or be invited in before attending our meetings.  Healthcare Professionals are always welcome to our presentation meetings on the fourth Thursday of every month.  If you would like to submit events or other useful information to this newsletter please contact Chuck Wright or email us at [email protected]