The challenge, of course, is two-fold: 1) People often have little sense of who they are meant to be, who they are capable of being, who they truly are, and 2) If one is not careful, he is tempted to "free" people by making them who he wants them to be.

Freeing people to be you, isn't freedom.  This is why I have used Myers-Briggs Type Indicator as a tool with clients and within my family.  We are wired differently, with different preferences, and senses of what really matters.

Judy and I often talk about how our family would be different if one or the other of us wasn't here.  If I were gone, the family would engage in all sorts of interesting experiences and activities, but might not prioritize effectively the use of time and resources.  If Judy were gone, the family would read about experiences and activities, and have interesting discussions about them, all without leaving the house.  When I went to Congo in 2005, a friend of mine, Jon, went with me.  He was out and about, experiencing all that Congo had to offer - including doing some crazy things like taking a boat ride on the Congo River with two men who didn't speak English.  I could have stayed in the hotel for two weeks and talked with those who worked in Africa about their experiences, got back on the plane, and felt like I had experienced Africa.  (As is typical of my wiring, I am overstating to make a point.)

We have learned with our children that it is important to understand how each is wired.  Then the goal is to help them become mature individuals who are living out their preferences appropriately in community.  (That, by the way, is my definition of maturity: "Living out one's preferences appropriately in community.")

The goal isn't to make them us, but to allow them to become themselves.  Some parents refuse to allow their left-handed children to be left-handed.  Some extroverted parents refuse to allow their introverted child to be introverted.

Resist the temptation to make others you.  It wasn't my desire to make the CFO someone who values freeing others to be themselves.  Instead I must learn to serve him as who he is and who he is capable of being, or else recognize that he is not my ideal client and not worry that he isn't interested in the same things that motivate me.

If you're up for it - join with me and free others to be themselves.  Let's make some CFOs nervous.