There are two kinds of people in the world - those who love Neil Diamond and those who don't. (Of course, there really are people who've never heard of Neil Diamond, as well as a few who have but don't care about him one way or the other.)
There are two kinds of people in the world - those who appreciate Dale Carnegie and those who don't.
The version of this book that I own has a banner reading: "Over 15 Million Sold - Fully Revised for the 80s." In the past 30 years some of the luster has worn off of Dale Carnegie's classic. Here's my take.
He divides the book into four sections:
- Fundamental techniques in handling people
- Six ways to make people like you
- How to win people to your way of thinking
- Be a leader: How to change people without giving offense or arousing resentment
At times, Carnegie blurs the line between being strategic and being manipulative. I cringe at the wording "Six ways to make people like you," but understand that he was immersed in the mindset of the 30s, convinced that his behavioral strategies could all but guarantee specific outcomes. As he writes:
The rules we have set down here are not mere theories or guesswork. They work like magic (p. xvii).
Each section ends with a list of principles that summarize his main ideas. There are 30 principles in all. They are listed here.
"Call attention to people's mistakes indirectly" and "Ask questions instead of giving direct orders" (probably not the best military advice) are just two of his principles. My preference is for assertive communication that is clear and direct; even so, many of his principles provide effective behavioral strategies for building trust and encouraging loyalty.
I realize this is not a glowing recommendation, but this classic is worth a first or second look. There's a reason it has had staying power amidst a glut of self-help titles.
(Click here for a link to the book on Amazon.)