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Promoting healthy teams: The right people with the right fit, enjoying right relationships.
 

February 2011
 
Meeting room

Greetings! 

 

Do you remember hearing a musician for the first time and thinking: "This person's great!  I can't wait to hear his next album."

 

That's how I felt in 1991 when I heard 620 W. Surf by Michael McDermott on WXRT in Chicago.  The interviewer asked McDermott about his being labeled "the next Dylan."  Heady stuff for a young musician.  Today, 20 years later, McDermott is largely unknown and in no danger of becoming his generation's Dylan.

Use your best material today! 
Avoid the temptation to hoard your creativity
I have a theory.  Performers spend years getting discovered and during that time they hone their craft and material.  Once discovered they are expected to churn out songs on a regular basis and, for many of them, the creativity that served them well over a period of years is insufficient to supply new material in a matter of months.

Creativity is hard work.  So there is a temptation: "I'm going to hoard my best material for when I need it most."  While this sounds reasonable and seems to fit with my music analogy, I'm challenging you to resist that temptation.  My mantra: Always use your best material today - you can never be sure you'll get another chance.

If you are creative, then using your best material today encourages continuing refinement of existing material and development of new ideas.

If you are not particularly creative, don't despair.  There's good news.  You can hire creativity.  We all know that presidents rely on speechwriters to express their ideas in memorable phrases.  Similarly, many well-known authors rely on ghostwriters to turn pages of notes and unpolished thoughts into bestsellers.  It is your idea that matters.  You can always pay someone else to sculpt and refine your idea, making it powerful and effective.

I've worked with clients to take their ideas and communicate them more effectively to their target audiences.  You get the credit for the idea and I have the opportunity to enhance your success.

The Elements of Style: 50th Anniversary Edition 
Communicating your message so that it is understood

This is a classic that hasn't lost its impact.  If you want to communicate more effectively, The Elements of Style should be first on your short-list.  Don't let its somewhat dated verbiage obscure its helpful insights.  As reviewed by the Boston Globe: "No book in shorter space, with fewer words, will help any writer more than this persistent little volume."

My edition comes in at 85 pages with a 6-page Introduction.  This is entirely consistent with the message of the book, which may be summarized as: "Communicate clearly and concisely."

The book was written by William Strunk, Jr., and updated by E. B. White.  White authored Charlotte's Web and Stuart Little.

A sample of their wisdom that I strive to implement: "Write with nouns and verbs, not with adjectives and adverbs.  The adjective hasn't been built that can pull a weak or inaccurate noun out of a tight place."

Or this reminder worthy of our attention:

Even to a writer who is being intentionally obscure or wild of tongue we can say, "Be obscure clearly!  Be wild of tongue in a way we can understand!"

Clarity, clarity, clarity.  When you become hopelessly mired in a sentence, it is best to start fresh; do not try to fight your way through against the terrible odds of syntax.  Usually what is wrong is that the construction has become too involved at some point; the sentence needs to be broken apart and replaced by two or more shorter sentences.

I'm here to help you communicate clearly and effectively.  You can do it - you may just need help and encouragement to do it well.

(Click here for a link to the book on Amazon.)

Thanks for reading.  May this be a year of using your best ideas today!  I appreciate the opportunity to serve you and your team in making that possible.

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Committed to your professional and personal success in 2011 and beyond,

Stephen Julian signature

Dr. Stephen Julian

Julian Consulting
 
www.julianconsulting.org

 

Promoting healthy teams: The right people with the right fit, enjoying right relationships.

 

447 Greensboro Drive
Dayton, OH 45459
(937) 660-8563
(937) 660-8593 (fax)
 
stephen@julianconsulting.org

 

All content © 2011 by Stephen Julian, PhD

 

 

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The Elements of Style
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