January 2012  Issue 2

Welcome to David Ashkenaz

 

Independent PrintSmith Consultant Newsletter

 

 

Dear Friends and PrintSmith Users,

 

How many times have you heard "your price is too high"?, and how many times HAVEN'T you heard "your prices is too high?" Sometimes your customers will tell you that you are too high and other times they won't, they just leave or hang up and go someplace else.

 

One of the reasons may be that your PrintSmith is set up to be too complicated for your CSR to understand and as such makes mistakes. I have even seem very experienced CSR's make the same mistakes!

 

READ below and find out how to minimize or eliminate errors! My visits specifically address the items below. The cost of my visit is minimal compared to not doing any updates in PrintSmith and not knowing how all of it's features work and operate and how to USE them and how to monitor that they are being successful.

 

The proof that my clients succeed with my visits, is the fact that over 90% (or more) are still in business. This represents hundreds of PrintSmith users that I have seen over the last  14 years!

 

The current version of PrintSmith is 8.1.15, upgrade today!

 

Best Regards,

 

David Ashkenaz

Independent PrintSmith Consultant

954-977-7811

Many users have their PrintSmith set up to have multiple copiers/digital presses and Presses. Many of the systems I have seen look similar to these:

 


 

or like this for the Press Definitions:

All though technically correct, these cause massive mistakes each and every day as CSR pick the wrong copier or press.

 

A quick example of 1000 copies on standard white bond would cost your customer $65.37 on the "Text 8.5 x 11 B&W Digital" while on the "Text 8.5 x 14 B&W Digital" it jumps to $80.37. A $15.00 or a 23% price difference!

 

Another example would be 1000 copies printed on the 1c normal coverage press would be $41.09 compared to $56.63 on the 1c heavy coverage press, a 15.54 difference or a 38% price difference!

 

With a few minor errors by your CSR's (or you), you can see that very few shops can compete with 23 or 38% price differences!

 

(Read below on how I can help  you!)

Bindery definitions can cause the same problems as well. Look how many different folding operations this user has:

Bindery

 

How can anyone price a job correctly??

What to do to fix the above in YOUR PrintSmith?

 

With my expertise (14+ years as an Independent PrintSmith consultant PLUS over 15 additional years as an owner of a mid size print shop, I can show you how to "fix" up your PrintSmith and how to use all of it's features to minimize errors and to maximize your profits.

 

Call today for rates -- you will find them to be very reasonable and with my unlimited support feature, a very good investment!

 

Remember, over 90% of the shop I visited in the past 14 years are still open!

PUSH Support

2nd to None Service!

I understand PrintSmith's Support has raised prices for the new year. Now is the best time to consider your options.

 

Consider the many benefits of my consulting services as well as my PUSH support:

 

EXPERIENCE

  • Over 25 years of experience using PrintSmith to all of it's capabilities.
  • Over 15 years of experience owning/operating a successful printing business.
  • I have a degree in Business Management and 25 years in Accounting.

PUSH
2nd to None Service!

  • Dedicated number for fast and easy access to your SUPPORT needs!
  • Available 24/7, 365 days/year!
  • ROI in just a few months, adding more profit to your bottom line!

 

Thanks to all of my PUSH Users -- As year 2 of PUSH service starts, I am happy to report a 100% renewal rate! Thank you all! It is great to work with every one of my PUSH users and I am personally happy to provide my services to you. Thanks again!

 

COST

Cost is $550.00 per year and can be paid via credit card. Please use the link below and upon receipt I will send  you a paid invoice and also the PUSH direct support phone number. It is answered 7 days a week!

 

PUSH Support Credit Card Form

Bar Code Readers

 

Bar Code readers are still available, directly through me (call or email me please), and are also offered by me on eBay .

 

WHY USE BAR CODE READERS?

  • Track the amount of time spent on a job at each point from beginning to end. (i.e. Graphics; Output; Proofing; Press set up; Production; Bindery; etc.
  • Quickly find where a job is when the client calls for status.
  • Get better reporting.

 

Order YOURS today!

 

ALL of the scanners  are PRE- PROGRAMMED to work with PrintSmith and are compatible for both PC and Mac.

Wired Scanner....................................... $200.00 each

Wireless ..................................................$650.00 each

PRICES INCLUDE FREE SHIPPING!

 

Please use the credit card form to order!

  
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Thanks for your continued support. I look forward to help all PrintSmith Users!

David Ashkenaz

Independent PrintSmith Consultant

954-977-7811

davidash@mindspring.com
 David's Resume