News from David Ashkenaz -
 
Independent PrintSmith Consultant
July 2010
Dear Friends and PrintSmith Users, 

I want to personally thank everyone who emailed me with questions and comments from my previous newsletters. The response from my newsletters is extremely overwhelming! If you know other PrintSmith users that would benefit from either reading my newsletters, or from my services, please let me know their emails!
 
Today's email letter is about Report Writer and Costing. These are 2 topics that users should focus on in order to get the maximum use out of their PrintSmith systems.
 
The current version (as of today) is version 8.1.10.
 
I hope you enjoy this newsletter, your feedback is greatly appreciated.
 
Sincerely,
David Ashkenaz, Independent PrintSmith Consultant
954-977-7811
 
IN THIS ISSUE
Report Writer
Costing within PrintSmith
My Services
Report Writer
Many user, quite honestly, are afraid to use Report Writer! They are overwhelmed with all of its components, first to write a report and second to use it! I have had users spend hours and hours reading the outdated manual and still couldn't understand it. However, once I gave them a 3 hour over view session, they not only understood Report Writer, but they were writing their own reports!
 
Now you say, okay, what does Report Writer do and how can I benefit from it?
 
In a nut shell, Report Writer will take any information in your PrintSmith and turn it into a report. The number of different reports that can be written are unlimited and I wouldn't even have enough space here in this newsletter to list them all. Each owner, each location should and does have specific reports that they could use on a daily basis!
 
A few of my favorite reports would include a detailed WIP report to run each morning for each department. Another one would be a report to see who hasn't been in during the past 30 days. Also another favorite of mine is the plate report. An owner should know how many plates he or she bought last month, but do you know how many plates you sold?? Report writer can do that and it could be designed to list any product you sold. How much did you spend on outside services last month verses what you sold?
 
Having been an Independent Consultant for over 12 years, I am well versed in all of the PrintSmith aspects and especially Report Writer. If you hire me and teach you Report Writer, it would be one of the best investments you made! Also, with my services, I do include helping you and also writing reports for you after I leave! Start using Report Writer today!
 
Costing within PrintSmith
The costing function within PrintSmith has been upgraded over the years. It is now an excellent way to tell what your gross margins are on each and every estimate and invoice. I have seen so many users discount their work to match the competition, but they don't know what their true costs are and how much they can realistically discount.
 
 
Costing is set up in the CHARGE definitions along with the STOCKS and PRESSES and COPIER/DIGITAL. This when done correctly, will give you a better understanding on your costs.
 
 
One client of mine was using the "wrong" copier to do her work on. She upgraded her copier after we did the costing analysis and wound up actually saving money by upgrading!
 
 
My services include putting COSTING into  your PrintSmith system and showing you what it can actually do for you. Coupled with Report Writer, you can get an analysis of each and every invoice/estimate to see how much gross profit you are making on each job.
 
 
My Services
 
My services include what a users needs are, and are specific for each owner. My background is printing )I owned my own printing company for over 15 years) and my specialty is PrintSmith (I have been an Independent PrintSmith Consultant for over 12 years).
 
The two topics today, Report Writer and Costing would not only help you get more out of PrintSmith, but it will make your operation more profitable. I believe you would get my fees back within 3-6 months!
 
Also, remember, with all of my services, I include unlimited support -- just call or email me and I will answer you!!
 
I hope to see you soon.
 
Many References available upon request.
Thanks for reading and I look foward to hearing from you !.
 
Sincerely,
  David Ashkenaz
Independent PrintSmith Consultant
 
954-977-7811
 
[email protected]
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