Beanstalk Marketing - Growing the Beanstalk 
November 2010
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Greetings! Heidi

It's been much too long since I wrote a newsletter. In 2009 I wrote one every month, but this year...

Just last week I created a newsletter for an incredible wildlife artist, Cynthie Fisher. You may have heard of her - she is my sister! I convinced her that an online newsletter is a great way to connect with her clients, business partners and supporters. How could I not take my own advice?

So today I decided to take a moment to reconnect with friends and colleagues. I hope your 2010 is going well. Thank you for all your support. 
                 
Heidi Elliott 
Delegate Everything Except Genius

How the Best get Better2010 will be the best year to date for Beanstalk Marketing. It was the first time I had to turn away potential clients. However some months became overwhelming and I found myself stretched too thin.

Suddenly I realized I didn't need to do it all. There are aspects of my work that I love and and inspire me. And there are aspects that aren't my strengths. I realized it was time to bring on more resources with expertise different than my own. My clients would only benefit.

Dan Sullivan calls this idea "delegate everything except genius" in his book How the Best Get Better. Successful entrepreneurs focus on activities where they are genius and excellent and delegate everything else.

If there are aspects of your business that keep you up at night it might be time to evaluate if you need more resources. Focusing on our strengths and doing what we love is how we produce great results.

Vision Revealed in New Web Site


solaceA few months back I worked with a small health care company, Solace Healthcare. We developed their branding and built a new web site.

Issues with their web site included inconsistent, repetitive copy, common stock photography, no differentiation from the competition and little engagement with their clients. I created a team including a writer, designer and programmer and together we built the new site with a streamlined navigation, all new copy, beautiful photography and easy-to-update and track tools. Explore it at www.solacehealthcare.com

But the best part for me was the branding discovery process. The CEO had a clear vision of the company he was building, but his incredible story wasn't coming through in his marketing communications. We discovered together how to bring out his vision and make it a reality.
BeanstalkPlant Your Beans Today for Years of Growth

Beanstalk Marketing is the Anti-Agency - a strategic partner and comprehensive marketing department - without the agency price tag or management headaches.
 
Fueled by Heidi Elliott's 15 years of experience, Beanstalk Marketing develops a strategy that integrates all of your small business branding and marketing efforts into a single, powerful plan, then hand picks the team of experts needed to implement it on time and on budget. Learn more at Beanstalk Marketing.