Hook Line & Sinker - The Communications Group

May 2009

in this issue
:: Delivering on a promise
:: Building an award-winning healthcare brand
:: When it's good to be 12th on the list
:: CG Pitches in for First Tee on Masters Event
:: People, places and things
The Communications Group is a full service regional and national marketing, advertising and public relations firm based in Little Rock, Arkansas, which specializes in strategically oriented, result-driven programs.
Communications Group Staff 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 

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Sure, I like you, but what have you done for me lately?

Professional relationships always work better when you like the people with whom you're working.  But, let's be honest.  Regardless of how much you like the suppliers or vendors you hire, they have to produce results.  They have to be a solution and ultimately, you have to get some form of value from them.  How exactly does an agency - or any supplier, for that matter - create value?  Find out how...
Building on an award-winning healthcare brand...one patient at a time

What does it take to produce an award-winning healthcare brand?  Neal Moore, TCG creative director, will tell you it takes endurance...and a real love of people.   "Nobody tells the story better than a patient in healthcare marketing.  During the last five years the agency has conducted almost 50 interviews with patients of White River Medical Center in Batesville and Stone County Medical Center in Mountain View in order to build the system's award-winning campaign.  Find out more...
When it's good to be 12th on the list
 
Bank of the Ozarks - a client of The Communications Group - just posted record first quarter profits and was recently recognized as the 12th best bank in the United States, based on financial performance, according to Bank Director magazine.  The bank is promoting their ranking on the national list and their distinction as a financially sound institution with a new print ad series developed by The Communications Group.  Learn more...
CG Pitches in for The First Tee on Masters Event

The First Tee Central ArkansasThe Communications Group provided pro bono creative and public relations service to The First Tee of Central Arkansas to promote the organization's first-ever "A Day at The Masters" event on April 9.   Read complete article...
People, places and things

Fishing LureNot the same old line...what do fishing lures have to do with marketing?  Find out... 
 
 
Lisa Bondurant Lisa Bondurant, named senior vice president.  Read complete article...
 
 
 
 
 
 
 
IABC/Arkansas Summer CampWhy is Neal Moore, agency principal and creative director, so focused on flip flops?  Find out...

Thank you for your interest in The Communications Group.

Dan Cowling, President and CEO  
  400 West Capitol Ave., Suite 1391
Little Rock, Arkansas 72201
 
501-376-8722

The Communications Group