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Welcome Message
Welcome everyone! This month's issue of The Ideal Communicator is chock-full of speaking goodness. Take a look at my article for Five Tips for Polished Presentations, and see how master-marketer Seth Godin captures audience attention in less than two minutes. A big 'congratulations!' goes out to the graduates of my Effective Public Speaking class. And be sure to check out the news & events!
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News & Events
Suzannah welcomes two new marketing writing clients:
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Cool Quote
"The human brain starts working the moment you are born and never stops until you stand up to speak in public."
- George Jessel |
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FIVE TIPS FOR POLISHED PRESENTATIONS
Public speaking is a marketing tool that keeps on giving, so get past your fear and nail every speech every time.
Most successful entrepreneurs agree that good public speaking skills are among the core techniques they need to propel their business forward. A well-delivered presentation can result in getting some extra funding, securing a new distribution channel, locking into a new referral stream or gaining new customers. Read Suzannah's full article...
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FEATURED SPEAKER - SETH GODIN
 For an excellent example of a speech introduction, look no further than Seth Godin's speech about sliced bread at www.ted.com. In a little over two minutes (from minute 0.25 to 2.35 on the video), he not only tells the audience exactly what he's going to talk about in an concise, interesting, and engaging way, but he includes the all-important WIIFM (What's In It For Me?) factor to really draw in his listeners. How does he do it?
- He immediately introduces the four specific examples that he's going to talk about, including one of his own failures (Seth Godin failed at something? I don't believe it...)
- He tells us the entertaining one-minute history of sliced bread
- He relates the story of sliced bread to his main point, "The Importance of Getting Your Idea Across"
- He emphasizes the main point, via repetition, of what he wants his audience to get out of his speech: "True success comes from being able to get your idea across" (the illustrious WIIFM - because who doesn't want true success?)
- Great slides, showing recognizable figures who became very successful because they were able to get their point across. He finishes the introduction powerfully, stating that "people who get their ideas across win." I want to win, Seth - tell me more!
Watch Seth's full video... |
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PUBLIC SPEAKING CLASSES
Congratulations to the students of the two Effective Public Speaking classes at McGill University on the successful completion of the course. In six short weeks, they learned how to structure speeches for maximum impact, engage an audience, overcome nervousness, and deliver a presentation with style, grace and eloquence. The evolution of their speaking style was nothing short of fantastic. It was an honour and a pleasure to work with these intelligent, motivated individuals, and there is no doubt that they will go on to very rewarding and successful careers.
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WHAT PEOPLE ARE SAYING...
"...Since I have taken your course, I have not given a single presentation without getting complemented on it by both my bosses and colleagues here at work.... I actually like giving presentations now...This class has been a tremendous help and I am very glad I did it. Thanks once again for everything, and be sure that wherever I go from here I'll always remember where I learned my basic public speaking skills."
- Maria I. Dimitrova, M.A.
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ABOUT US
 We give you the tools to communicate clearly, concisely and powerfully via public speaking training, presentation coaching and marketing writing services. Find out more...
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