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                                                                                                                                                                    March 31, 2008
 
 

Do you have the guts to ask?

 
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This is the first story I ever heard Zig Ziglar tell. (It was a long time ago, we'll not talk about how long ago, but I will try to retell it as accurately as my memory allows!) Here goes:

"A new salesman in an insurance company constantly heard the other insurance agents talk about this rich old man who lived in a big, big house on a hill. They described him as a mean, awful, scary, stubborn, rude old recluse who treated salesmen very badly.The salesmen said they did not want to waste their time on him and did not have to put up with being treated badly. 'Besides,' they said, 'He's filthy rich and surely has all the insurance he needs.'

The new salesman was dangerously behind in his quota and needed to write a big policy - and fast. He decided to go out and "beat the bushes."

On his way to "beating the bushes" he passed by the big, big house on the hill. He looked up at the big, big house on the hill and thought how great it would be to write a policy for someone who could afford to live in a house like that.

Desperate, the salesman decided to take a chance and call on the mean, awful, scary, stubborn, rude old recluse. What was there to be afraid of? What did he have to lose? Well, his job if he didn't sell any policies. He knew his options were severely limited and he had to at least try to sell a policy, but he just couldn't bring himself to get out of the car. He sat and sat, terrified of going up and knocking on that door.

Finally, after about a half an hour the salesman dug up enough courage to get out of his car. With his heart pounding he trudged up the long driveway and knocked on the door.

A feeble old man opened the door.'Yeah? What do you want?' Long story short, the mean, awful, scary, stubborn, rude old man ended up purchasing policies valued at several million dollars.

As the salesman was leaving he turned back to the old man and asked him why he had not previously purchased updated policies. The old man replied simply, 'No one asked me.'"

You don't get what you deserve. You get what you ask for.
 
I am astonished at the number of people who have not achieved their goals because they simply did not ask. Think of all the missed opportunities, frustration pain, and yes, even suffering people endure simply because they did not ask.
 
One hindrance to asking for what we want is the notion that we should not have to ask. Unfortunately, may people were raised to believe there is something wrong with asking. Some even see asking as a form of weakness or admission of failure. They couldn't be further from the truth.
 
- Don't worry about what other people think, do or say. Always ask the questions for which you need answers.
 

Secondly, many of us do not ask for what we want because of fear of rejection or embarrassment. Sometimes such fears are based on hurtful incidents from our pasts. Sadly, to avoid rejection and embarrassment many of us settle for a lifetime of underachievement.

- Accept rejection as a part of life. Acknowledge it and live with it by not taking it personally. Don't give up because you feeling get hurt. Keep moving and asking.
 
Low self-esteem is a third consideration in not asking for what we want. I have found most of us feel unworthy or inadequate at one time or another. As a result, we convince ourselves we are not deserving of our needs and wants - so we don't ask.
 
- You are worthy. You deserve everything you want in life. Ask for what you want.
 

The fourth reason  we don't ask for what we want is pride. Many of us are convinced we need to do everything for ourselves and fear we will look foolish or lose respect among our family and peers if we admit the need for assistance.

- Put your pride in check. Ask the questions you need to ask and ask them of whom you need to ask. Pride will not get it done. zig speaking
 

None of these situations should keep you from getting what you want and need out of live. You must believe you can accomplish anything your heart desires ...because you can.

One of life's fundamental truths states: Ask and you shall receive. Isn't that simple? Of course it is. The world responds to those who ask. Most people in this world, however, find themselves in settled lives, never really achieving or receiving what they hold in their dreams ... because they just never ask.

The truth is, when you take control of your life by asking for what you want and need, you can accomplish anything your heart desires. No doubt, you know of people who seem to walk into any situation and any relationship expecting success.
 
 
The Master Networker himself, Zig Ziglar, said:
"The reason 90% of sales are NOT made is because
nobody ever asked for the sale..."
 
 
Here are seven ways to ensure your asking gets results:
 
1. Ask with confidence.
If you ask with confidence, you will get more than those who are hesitant and uncertain. A confident state of mind will affect everything else: your body posture, eye contact, tone of voice, and choice of words. The only downside is that your request may be denied. You are in no worse position than before, and it simply means that you need to look for another route for results.
 
2. Ask clearly.
Be precise. Think clearly about your request. Take time to prepare. Select words that have the greatest impact. Words are powerful, so choose them carefully.
 
3. Ask someone who can give it to you.
Before you ask someone for something, make an assessment of whether or not that person will be able to give it to you. Some people are very qualified and motivated to help. Others just aren't capable of delivering.
 
4. Ask consistently.
Some people fold after making one timid request and quit too soon. Keep asking until you find the answers. In sales, for example, there are usually four or five no's before you get a yes. Top producers understand this. When you find a way to ask that works, keep on using it.
 
5. Ask creatively and with humor.
Humor captures our attention and breaks down our defenses. Creativity disarms our resistance and opens our minds to new possibilities. In this age of global competition, your asking may get lost in the crowd, unheard by the decision makers you hope to reach. There is a way around this. If you want someone's attention, don't send an ordinary email, fax, or letter. Use your creativity to dream up a high-impact introduction. You may not want to go so far as the saleswoman who sent a chief buyer a homing pigeon with her card attached to one leg, and on the card she had written, "If you want to know more about our product, just throw our representative out the window." Think of what you could do to create a powerful impact with your most important prospects and don't be surprised when those impenetrable doors swing wide open to welcome you in.
 
6. Remember: You must give to get.
As Zig Ziglar says, "You can get everything in life you want if you will just help enough other people get what they want." When you're asking, always be sure to explain how the other party will benefit and win because they've acted positively on your request.
 
7. Ask sincerely.
You can have anything you want if you want it desperately enough! Keep that unbridled passion for your purpose, project, or goal stirring in your mind as you begin to ask. When you truly need help, people will respond. Sincerity involves showing a willingness to be vulnerable. Tell it the way it is, lumps and all. Don't worry if your presentation isn't perfect; ask from your heart. Keep it simple and honest, and people will open up to you. Maintain eye contact throughout the entire asking process. This further demonstrates your integrity, trustworthiness, and passion for the subject.
 

Take a giant step past that fear. And if at first you don't succeed, take this minor setback as a signal to you ... to ask again!

Article adapted from Matt Bacak and Edith Yueng
 
 
Acknowledge that you are creating your own fear. Ask yourself "What is the worst that could happen? Recognize that you are scaring yourself into predicting a negative outcome. Even if you do not get the answer you want, you are okay and still as awesome as you always are!
 
Asking takes guts. Being a business owner takes guts.
 
Ask for those referrals.
 
Ask for a better price.
 
Ask for that appointment.
 
Ask for those orders and those sales.
 
Ask for that raise.
 
Ask and you'll probably receive!
 
 
P.S. My boyfriend and I were in Office Depot last week when we happened upon a nice cross cutter shredder. We had not planned on buying one just yet but it was on clearance for 47.01. It was the last one and there was no box.
 
At check-out my boyfriend said to me, "There is no box maybe they'll give us an additional discount." We looked at each other and said. "All we can do is ask!"
 
We asked. We got the shredder for thirty bucks!
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5 THINGS TO DO this week to build your business...

MONDAY, MARCH 31
Write hand written notes to everyone you met last week and everyone who sent a referral to you. Follow up up with the people you sent notes to last week.
 
TUESDAY, APRIL 1
Do your books for April. Look at your Are you profitable? Create a Profit and Loss statement as well as a Balance sheet. Revisit your company's budget for April.
 
Now that you know your break-even point (March 17 issue) make sure you have sufficient activities and promotions to generate the revenue you need to meet April's expenses, payroll and goals. 
 
Adjust your expenditures, modify your sales projections, re-assess your marketing budget, etc., to make sure you are on the right track to achieving your goals.
 
WEDNESDAY, APRIL 2 
Make sure the people with whom you do business know about your business. We all do business with our doctor, dentist, dry cleaner, pet groomer, day care, insurance agent, financial planner, the list goes on. You patronize these businesses, do they support you?
 
In the month of April make it a priority to let all the people you do business with know about your business and what you do. Ask for their business (they have yours) ...and referrals.
 
When paying bills by mail, stick a business card and a marketing piece in the envelope along with your check.

Schedule a few minutes to chat with them in person or by phone to talk about your business. Talk with them about the things they have done and still do to become successsful.
 
Invite them to your place of business or a networking event or your MLM meeting.

If they have a complementary business consider establishing a stratgic alliance.
 
 Consider approaching them to do a presentation for their employees or clients.
 
THURSDAY, APRIL 3
Make two coffee, breakfast, lunch or dinner appontments for next week with a current or potential customer or client or someone who can send referrals to you.
 
FRIDAY, APRIL 4
Select the top five people who helped your business the most in March. Think about something that each of them would appreciate. Take it to them (if geographically possible), in person, and thank them for their help. Let them know the impact she/he had on your business.
 
 
Next week we will send you more THINGS TO DO to build your business and increase sales!
 
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