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Increase your business by attracting your Ideal Client... |
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The Law of Attraction is simple. It's based on the idea that "like attracts like". So guess what? If you want to attract your Ideal Client, you need to express the qualities they express. But what is your Ideal Client?
Focus on what you want. But what is it you want?
Although many entrepreneurs are willing to take money from anyone with a checkbook, the truth is until you know precisely who your Ideal Client is, getting  clients will continue to be a struggle. The more precise you are about what you do and for whom, the more easily you will attract your ideal client! As Dr. Phil says, "You must be able to name it to claim it."
A focus on your right market and on attracting your Ideal Client gives you a totally different mindset. You'll have the foundation tools you need to generate and attract clients anytime you want.
So who is YOUR Ideal Client ? How do you describe that person? Hey, I don't know, but YOU do, and if you want your sales to be quick, easy, and inexpensive, you should include these five attributes as a start.
Your Ideal Client is someone who:
- Acknowledges or recognizes their desire to have the outcome (solution or experience) you provide.
- Is willing to pay your fee to get that solution or experience.
- Is motivated for whatever reason to take action to get what they want (and is ready to buy).
- Will be thrilled with your product or service.
- Will tell their friends about your product or service.
Once you can identify who is most likely to buy from you, and who is seeking your solution to a specific problem, then pretty much all you have to do is let that person know you exist. This is much easier, much cheaper and much faster than trying to sell yourself to someone who isn't already ready to buy. I know; I've tried it, and believe me, there is no harder way to make a living than trying to sell people something that they don't want.
When you focus on attracting Your Ideal Client you will:
Be more focused on your marketing efforts. You are able to spend your dollars more wisely. You can design, price, promote, and distribute your products or services more cost-effectively.
Spread your name and brand more quickly. You are that big fish in a small pond. When you focus on servicing a specific, narrow niche, you become seen as an expert because you are connecting and working with clients that have the same needs your products or service can fill. Also, by filling the needs of your Ideal Clients, they will refer you to other Ideal Clients.
Finally enjoy working with your clients because you can connect with them on a personal level as well as a professional level. Your business becomes more stream-lined and you are able to provide the products or services you're comfortable providing.
Eliminate price comparisons from delivering value in solving clients problems.
Position yourself for increased referrals and back-end sales.
Here are some simple starter questions you may like to consider. Focus first and foremost on what YOU want. When you run your own business you can choose who your Ideal Clients are and how you work with them.
Age, gender, sexual preference, religion and whatever demographics fit.
What attributes do they posses? (Passion, consistency, committed)
What are they passionate about?
Where do they live? Where do they work?
What types of people, places or things do they like?
What do they want from life? What is their life purpose?
What shops, Web sites, etc. do they purchase products from?
What meetings, groups, and classes do they attend?
Do they buy the finer things in life or do they watch their money very carefully?
What is their family life like? How many children do they have?
Add the answers to other questions you determine are to you important here.
Start with a clear profile of your Ideal Client and you can then align your client attraction (marketing) and client conversion (sales) strategies more effectively.
Once you have defined your Ideal Client use this simple test to verify you actually have a viable niche market.
1. Can you find them?
2. Are there enough of them to allow you to make a good living?
3. Do they have a problem worth solving?
4. Do you have a solution to solve their problem?
5. Are they willing and able to pay?
Get in front of your Ideal Clients.
Once you know the characteristics of
clients you want to work with, find ways to meet  them and connect with them. Where do they hang out? Do they go to certain health clubs in your area? Then go to
Send the right message to your Ideal Client ...consistently.
Audit your marketing materials. Do your business cards, brochures, ads and website appeal to your Ideal Client? Are you sending the right message, to the right potential clients? Hone your materials, and start seeing better-qualified potential clients walk in the door.
Consider your marketing channels. Based on your Ideal Client profile, where would you expect to find these clients? Is that where your marketing efforts are focused? If not, figure out a way to get in front of them!
Review your contracts, policies, terms and conditions. Are they set up to be friendly to your Ideal Clients? Do they give you clear avenues for dealing with non-ideal clients? If not, update them, and you might see non-ideal clients take care of themselves.
Remember, before people will do business with you, they need to KNOW, LIKE and TRUST you. So follow your basic word of mouth strategies to be in contact with them. Keep in mind they are your target market now, so you need to join the networking organizations they belong to, speak at places where they will be listening, write articles that they will read and form cross referral relationships with other professionals that work with them.
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5 THINGS TO DO this week to build your business... |
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MONDAY, FEBRUARY 18
HAVE A GREAT PRESIDENT'S DAY!
Develop a mutually beneficial strategic alliance. Select a parallel business that has the same target market as you do. Use their credibility to gain marketing power for your business and vice versa.
Create effective ways for your alliance partner to introduce your business to their clients. This is an unbelievably effective way to market your business to warm prospects.
I once received a letter from my insurance company introducing me to ADT Security Systems. My insurance company endorsed ADT's services and glorified the benefits of having an ADT Security System. The letter also told me how I could save money on my insurance premium by using ADT. I still have ADT to this day.
TUESDAY, FEBRUARY 19
Send a handwritten thank you note to everyone you met last week. Add them to your database.
WEDNESDAY, FEBRUARY 20
Get/build a web site. If you do not have a web site NOW is the time to get one. In today's technological society, just about every business must have a web presence. Your web site is like a 24 hour sales or customer service representative.
One of the greatest benefits of having your own website is the ability to have an email address that always markets your business, i.e. yourname@yourbusiness.com.
If you already have a web site review your SEO (Search Engine Optimization), update your content and check for broken links. Consider adding a blog or a "Join our email list" link.
THURSDAY, FEBRUARY 21
Make two coffee, breakfast, lunch or dinner appointments for next week with a
mentor, current or potential customer or client or someone who can send
referrals to you.
FRIDAY, FEBRUARY 22
Send an email to every person, every contact in your database or address
book. Share something interesting about yourself or your company or offer them a limited discount or free sample, something! Just keep them thinking of you!!
National Small Business Week begins on February 23!!!!
Next week we will send you more THINGS TO DO to build your successful business!
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