A survey conducted on behalf of the National Retail Federation (US) estimates that about 52 million people (37% of consumers) will browse or shop online from work this holiday season. Forrester Research estimates that holiday online shopping will top $18 billion. Although this may be a small percentage of overall shopping, it is growing rapidly.

The most obvious reasons for this online shopping boom are: more Internet users and increasing high-speed broadband connections. The biggest factor affecting the boom is, however, the comfort level as people get used to not just the convenience of online shopping but also the knowledge that is relatively safe.

All of this is great news for you as a business owner, provided you are able to catch the attention of potential shoppers amidst the noise and clutter of the busy online traffic-goers. Just as you are reading this newsletter in order to learn how to attract and convert more online customers, be aware that those same customers are doing their research and finding ways to become the smartest online shoppers ever!

To stay ahead of your competition and maintain the lead, you can choose from this list of website makeover ideas. Your local WSI Consultant can implement these changes and have your website Internet Marketing (IM) ready to take on the holiday season. Get set to say "I M Ready"!