In our $18 billion dollar promotional products industry the most common client question is "What's new?" It can be easily answered in a minute or two. With 25 years of experience, we try to turn the conversation to, "What is relevant". Don't get us wrong, we like and advise many clients on new products. The key is determining if "new" will perform the job.

This is where a good discovery conversation will help filter down the options based on your goal, your message, your market and the environmental components which range from budget to how you will deliver your promotional product.

With this data we can narrow down your options to simplify the selection process and insure the results. So much of what is new in promotional products relates to social media and accessories for technology tools. This is ideal if these channels fit your marketing requirements. However if these are not your channels we need to delve a little deeper.

If you are marketing to the multitude of other channels that include corporate events, athletic programs, employee awards, non technology new product introductions and more, then we are confident that relevant and sometimes "old school" promotional items will convey your message in the most cost efficient and effective manner. Simply put, the newest capacitive stylus will be lost on an audience that doesn't use a smart phone.

Give us a call and we will be happy to show you the latest and greatest but also what we think are the most relevant products to make your best impression on your audience.