This well known idiomatic metaphor may have now become obsolete. We challenge this concept with our custom binder covers. Until everything worth reading is downloaded into a podcast or onto a Kindle, printed material is going to remain important.

Many of our clients have training manuals, operation manuals, documentation, sales brochures and more that need to be placed in people's hands or must reside by a piece of equipment.  Countless hours are spent in research and writing, only to have this valuable content stuck in a traditional and boring black 3 - ring binder.

We think this is a lost opportunity. Let us show you how you can package your written content to make it stand out from the ordinary. For a small percentage of the cost of the effort that goes into the content you can showcase your brand and draw curiosity to what's inside.

Check out the totally custom binder we just did for Microsoft. We can help you design a custom binder that can be packed with features like a window or have a custom shape. Check out our post Custom Binders and learn about feature packed binders. We are looking forward to designing one just for you

The most exciting trend in our industry is the incorporation of technology into promotional marketing. We are not prognosticating the demise of the traditional promotional product. However we are saying that the adoption of technology is rapidly spreading through all age groups.  Think about that the fastest growing demographic on Facebook is women over 55. Web marketing is usurping all other types of media and we have great tools to help you take advantage of this.

That's why we are convinced that web based marketing tools are extremely important and ones that make it easy for your audience to view your web site are critical for all marketers. Check out the Paper Web Key! For a quick primer on the attributes of the technology click Technology with a Visual Impact.The Paper Web Key takes the power of a traditional USB web key that directly connects your audience to a pre-programmed web page and dramatically enhances it by having the USB device integrated on a mailer or brochure. The "Call to Action" is no longer residing on the website; it's clearly visible to the audience. Check out the details on our post tiled Paper Web Keys.

The packaging is so innovative that it can even be turned into a direct mail piece with a favorable USPS postal classification.  You are no longer simply handing a client the web key. You are providing the print collateral along with the USB device. Let us help you be the first adapter in your industry if you get started today.