 | Marketing Strategy Tip: Six Steps to a Killer Marketing Plan
|
|  |
Six Steps to a Killer Marketing Plan
 When it's done right, your marketing plan should be your best friend. But too many sit on the shelf, rendered obsolete because they answered the wrong questions at the outset. How do you ensure your marketing plan has the mojo to survive and help you make better business decisions? Check out Dorie Clark's Six Steps to a Killer Marketing Plan.  Marketing tips on Twitter! Every day! How good can it get?!? |
| |
Personal Branding, Marketing to Millennials, and Social Media Unplugged
I've been criss-crossing the state giving talks lately - and now they're available for your podcast enjoyment! Maybe you'd like to dig into Personal Branding for Leadership Success, my recent talk for the MetroSouth Chamber of Commerce.
Perhaps you'd like to crack the secret of marketing to the millennial generation (from my recent talk to the Association of Commuter Transportation's New England chapter), or hear a quick hit on How to Get Started on Your Social Media Strategy.
Check out Podcast Central on my website so you can tickle your informational fancy about all things marketing. Don't forget you can also subscribe via iTunes.
|
| Dorie: On the Radio and in Person!
|
| |
Law & Order & Political Commentary
On Wednesday, July 7, I'll be chatting with Callie Crossley on her WGBH radio show (89.7 FM). Politics, business, culture--who knows where the conversation will go when you tune in!
That same evening, I'm moderating a public forum to interview candidates for Somerville Police Chief (I've been serving on the selection committee). Read more in the Somerville Journal.
|
| |
If I Ruled the Globe
 The future of journalism? Why, I'll fix it! In this MassINC Expert Blog post, I pontificate about what I'd do If I Ruled the (Boston) Globe. Come along for the ride as I propose reining in columnists, outsourcing even more content to the New York Times, and other heresies. Watch out, Marty Baron! |
