Referrals, blogging, and successful media relations--they're all part of building a powerful brand, and are topics in this month's newsletter. I hope you find them useful.

In the world of marketing, referrals make a tremendous difference. If you know of companies/organizations that could benefit from consulting around marketing strategy, please contact me. Thanks!

 
There's no better way to win clients than through referrals. They make the selling process dramatically easier, because you're no longer "selling"--the customer is coming to you and eager to buy.

But how do you obtain this elusive quarry? Look no further than Dorie Clark's Five Steps to Become a Referral Magnet.

 

 
Newspaper readership is down--is it still worth it to try to win editorial board endorsements for your company, campaign or cause? Check out my MassINC blog post on why I think the answer is yes, and then listen to radio host Callie Crossley give me a friendly grilling about it on WGBH Radio (middle segment).