Dorie Clark's Marketing Strategy Update--April 2010

April 2010

Greetings!

Build your brand. Hone your marketing. Increase your sales--that's what we do here at the Marketing Strategy Update.

I look forward to keeping in touch, and if you'd like to catch up or explore ways to work together, please contact me.

Marketing Strategy Tips

Source 2.0: Connecting with Reporters through Twitter

For business leaders, being quoted in the media is money in the bank: it builds credibility and shows that objective, outsider observers value what they have to say.

To become a go-to source, prospective pundits--as in the past--must have good subject matter expertise, the ability to speak in soundbites, and a quick trigger finger when it comes to returning reporters' calls or emails. But the shifting media landscape has imposed a few new requirements on those who really want to play the game.

Read on to learn how you can leverage Twitter to connect with reporters. You can also follow me on Twitter, where I post daily marketing tips.

Dorie Clark's Marketing Freestyle Videocasts

How to Build Successful Business Relationships

In my Marketing Freestyle videocast series, there are two new episodes this month.

(VIDEO) How to Build Successful Business Relationships will help you navigate networking events and cultivate real connections that lead to sales.

And (VIDEO) Million Dollar Bookshelf includes recommendations for all my favorite business books. Email me your recommendations!

New! Audio Programs

New! Audio Programs to Accelerate Your Marketing Success

Available for the first time, you can purchase MP3 downloads of Dorie Clark's most popular talks. Find out why her keynotes have been called "an invaluable learning experience" and "necessary to navigate in the digital age." Gorge yourself on:

Establishing Yourself as a Trusted Expert
Secrets to Small Business Marketing Success
Media Success Strategies for Nonprofits
Avoiding Geek Speak: Effective Communications for Science & Technology Professionals

Read more about Dorie Clark's audio programs, or how your organization can hire her for a speaking engagement.

Upcoming Workshop: Marketing Intensive for Small Businesses

Marketing Intensive Workshop for Small Businesses: May 16-18

How much more can your company earn with a stronger media presence, a more robust social media strategy, and a crisper value proposition? If you want customers to seek you out, for your reputation to precede you, and for your brand to be so strong, you can command the highest fees in your profession--Dorie Clark's Marketing Intensive Workshop is necessary to your professional development. This is a two-day, in-depth seminar for business owners who want to exponentially grow their sales and develop a powerful, well-regarded brand.

You'll learn effective, cutting-edge strategies you can apply immediately to draw in new customers and ensure repeat business, take control of your online reputation, leverage social media, and turbo-charge the effectiveness of your message. To accomplish six months' worth of marketing progress in only two days, learn more and register now.