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March 2010
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Greetings! After several years of quarterly e-newsletters, I'm pleased to announce that we're going monthly. I'll be providing marketing tips to help you communicate more effectively and build your brand. If you'd prefer not to receive monthly updates, there's an unsubscribe button at the bottom of this email. I look forward to keeping in touch with you, and if you'd like to catch up or explore ways to work together, please contact me.
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Marketing Strategy Tips
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Developing Your Unique Brand
Revlon, L'Oreal, Lancome, Avon...hadn't they cornered the market on
beauty supplies? Why even bother creating something new? The obvious
marketplace conversation was about looks--whose shine was the longest,
whose eyeliner clumped the least. The missing conversation, Anita
Roddick realized, was about values--that what we put on the outside of
our bodies reflects the principles we stand for on the inside. The Body
Shop, and its commitment to natural, cruelty-free products, was born. Find a hole--the secret conversation that others are missing. Fill it, and you win. Read on to learn more about developing your unique brand.
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Dorie Clark's Marketing Strategy Podcast
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How to Ace the Interview
Media interviews are the perfect opportunity to get your message out.
But they can also be rife with peril. In this podcast, you'll learn key strategies to stay on message, deflect negative questions, and
successfully go hand-to-hand with reporters. Listen to How to Ace the Interview.
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Upcoming Workshops
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Marketing Intensive Workshop for Small Businesses: May 16-18
I frequently hear from small business owners who know that marketing is key to increasing their revenues, and want to move to the next level. That's why I've developed the Marketing Intensive for Small Businesses--a two-day, in-depth seminar for business owners who want to exponentially grow their sales and develop a powerful, well-regarded brand.
You'll learn effective, cutting-edge strategies you can apply immediately to draw in new customers and ensure repeat business, take control of your online reputation, leverage social media, and turbo-charge the effectiveness of your message. To accomplish six months' worth of marketing progress in only two days, register for the Marketing Intensive.
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The Good Causes
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- As an Overseer for the MSPCA, I'm very proud to have helped advocate to pass a recent Somerville ordinance banning wild animals in circuses. Thanks to Mayor Curtatone, the Board of Aldermen, and especially co-sponsors Bill Roche and Rebekah Gewirtz for this humane legislation.
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