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November 2009
Greetings!
 
I want to make sure I stay in good touch with my friends and colleagues. The goal of this quarterly newsletter is to give you a quick update about the work I've been doing.  I'd also love to hear back about what you've been up to.

Clark Strategic Communications works with clients to build brands, increase sales, and advance public policy. If you'd like to explore ways to work together, please contact me.

Marketing Strategy Tips

Podcasts, Videocasts, and More
Dorie Clark photo
 
This fall, I launched a series of podcasts, videocasts, and white papers with marketing strategy tips.

Check out videos on social networking and using Twitter to market your business or cause, or this white paper on crafting an elevator pitch.

Hopefully you'll find these of interest - and please email me to let me know what topics or questions you'd like covered in future episodes.

Finally, like all the cool kids, you can now follow me on Twitter, where I provide regular, pithy business and marketing tips.
Recent & Upcoming Talks

Speaking Engagements
Dorie Clark headshot
Over the past few months, I've had the pleasure of speaking at Emerson College, Tufts University, the Franklin W. Olin College of Engineering, and UMass-Boston.

I also attended the Web of Change conference in British Columbia, which focused on using Web 2.0 technology for social change. I created podcasts (based on a panel I co-presented) about behavioral economics and marketing, as well as highlights from the conference.

In the next month, I'll be addressing the Lynn Area Chamber of Commerce and the Boston Bar Association on marketing and business development techniques.
 
If your company or association could benefit from participants learning how to market, brand, and sell more effectively, please see details on my keynote speaking and workshops.
Helpful Things to Make Your Life Easier

My Favorite New Things
Gideon, paw outstretched

  • At-Home Veterinary. Some of you may know I'm on the Board of Overseers for the MPSCA. I'm also the parent of a cat who despises going to the vet. If you live in the Boston area, why not have the vet come to you? Brilliant!

  • Scott Simmonds, Business insurance consultant. Most business insurance (from workers' comp to disability insurance) is insanely complicated. I think it's a grand idea to have a neutral third-party (rather than a salesperson) evaluate quotes and help you understand what you do and don't need. Check out Scott's e-book on the 20 Biggest Business Insurance Mistakes.
  • Big Blue Plumbing & Heating. Full disclosure: these guys are a client of mine. But how many plumbing services are built around being eco-friendly, with strategies  for you to save money and the environment?
The Good Causes