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TipTiffany's Tip of the Month

Effective versus Efficient Communication?


At Ready2ACT, we help various companies and professionals communicate more effectively. 

However, there is an alarming trend for people to focus on efficiency at the expense of effectiveness. What's the difference?


Effective communication occurs when the intended meaning of the source/sender and the perceived meaning of the receiver are virtually the same.


The purpose of efficient communication is to do so at a minimum cost in terms of resources expended. Examples of efficient communication are email, voicemail, text, postings, and group meetings.


The danger of only using efficient means of communication is that your message is not understood or sometimes even worse, misunderstood.


If you find yourself composing an email for an hour because you're worried that the receiver will take it the wrong way, email is the wrong medium. This is an example of how an efficient method may not be effective, and it's no longer efficient if you're spending so much time using it.


The goal is to be both effective and efficient; so next time you get ready to communicate, ask yourself, "what is the best way to make sure my message is understood the way I intend?" Then, choose your communication medium wisely. You'll be a better communicator as a result.


Want to learn more"? Contact us or Attend our talk on "Communication with Multiple Locations" on October 12 at the Ownership Thinking Conference in Denver, CO. 

Non Effective Communication Video

Here's a funny 31 second video demonstrating the importance of effective communication:

Non Effective Communication Video Clip

Facilitation and Presentation Skills


Would you like to learn how to facilitate valuable and productive meetings?  Are your presentation skills helping or hindering your career? 


Learn how to improve your facilitation and presentation skills during our "Facilitation and Presentation Skills" workshop on November 28-29 in Denver, CO.  This one time only event will be taught by 30 year expert, Dee Dukehart.  You'll get a ton of tools and techniques to use immediately to boost your ability to influence others.  Class size is limited to 15 participants, so register today to save your seat.

"It isn't what I do, but how I do it.  It isn't what I say, but how I say it, and how I look when I do it and say it."

- Mae West

Upcoming Events  



Ownership Thinking Conference

"Communication with Multiple Locations"

October 12, 2012

10:45 a.m.- 12:00 noon

Invest in the entire 2-day conference, October 11 and 12, 2012 for only $729 per person (non-members)



Essential Project Management

October 31, 2012

8:30 a.m.- 5:30 p.m.

$495 per person



November 28-29, 2012

8:30 a.m.- 5:30 p.m.

$595 per person



Join us in our training center, just west of I-25 off Speer in Denver, CO.   


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Ready2ACT just celebrated its 9th year in business. Thank you for your patronage and support!
Tiffany Dahlberg - Ready2ACT