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2011 was another trying year, but signs continue to point toward recovery. We have experienced nine straight quarters of positive employment growth in the U.S. and we can expect this trend to continue. At the same time, many employers continue to struggle to find prospective employees with critical skills. This skills mismatch is preventing many employers from making hire decisions, impacting their organization's productivity and growth while contributing to the nation's high unemployment rate.
In 2012, manager's focus must be on two matters of concern: 1) finding candidates with the right skill set and 2) training of their workforce to raise their level of competency. New recruitment strategies will be need to find and attract hard to find talent. The traditional techniques will no longer be effective. And training must be relevant and focused on organizational objectives.
The new year always enters with promise. The challenges before us will be significant. A focus on your workforce will ensure prosperity in 2012.
HAPPY NEW YEAR!
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RECRUITMENT BRAND: THE MAGNET THAT DRAWS CANDIDATES |
Every employer dreams of having a steady stream of highly qualified applicants knocking at their door, hoping to be hired--applicants, who are skilled, fully engaged and who mesh with their current employees and fit within their culture. And as idealistic as this sounds, companies with a strong recruitment brand enjoy this benefit. Just ask the folks at Google, Johnson & Johnson and Apple. They understand the value of a strong brand.
So what is a recruitment brand and how can you develop one? A recruitment brand is the message that communicates what it's like to work at your company. It tells the world who you are and what you believe in-your mission, culture and values. It's your way of telling applicants "this is who we are and individuals who believe and think like us are welcome."
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NEED HELP? |
| If you'd like to learn more about how you can attract better job candidates, call me at 207-967-0837 or email me at rick@dacri.com.
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MANAGE YOUR CAREER IN 2012 |
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The New Year often begins with thoughts of renewal. 2011 has been a difficult year economically. Companies have been battered and so have their employees. Many individuals are feeling out of control - in their job and in their lives.
While mere survival may be what motivates you now, it is not a positive long-term strategy. Now is the time to focus on your career. Too often, career takes a back seat to everything else. Employees often cede control of it to their company or boss. This is a mistake.
You must manage your own career and during tough economic times it becomes even more important. So what should you do?
What does it mean to manage your career? What steps should you be taking?
Click here for six uncomplicated career steps to employ in 2012: |
