|Sound, visionary stewardship|
It is such an
exciting time of the year.
I'm working on "being
present" this summer. I'll be making sure to take advantage of those activities that
are enjoyed best at this time of year.
The Cole Brother's circus came to town this week. I
went with my parents and relieved many childhood memories. Bill and I are going to take in
some Cape Cod Baseball
-- baseball without all the
Picnicking at Tanglewood
, under the stars, while listening to live music. At first we would arrive about a
half hour before the performance would start and then we realized how nice it
is to arrive when the gates open. We now arrive early, load up the wagon, have
our choice of spots and layout out our spread. We bring lots of reading
materials and relax for a few hours more.
Other ways of "being present". Getting lost in the amazing
flowers and colors in the garden for a few hours (a poppy from my garden),
slowly paddling around in the kayak trying to identify the variety of bird songs
and swinging in the hammock with a good book.
My most favorite part of summer
is feeling the warm sun on my face while my feet dig into the cool sand as I
sit by the sea on a quiet corner of the beach. What are your favorite
We'd love to hear about them. Summer is short...make sure you
schedule them in. Happy 4th of
We'll be enjoying the 117th Annual Duxbury 4th of July Parade
with friends on a lawn along Washington Street. Please say hello if you see us sporting our red, white and blue.
From Bill's Corner...
sponsorships: good for business
Chances are you've been approached by your church, alumni group,
local service organization (Elks, Rotary, Lions Club) or other non profit to
play in a charity golf tournament, donate a silent auction item, sponsor their
gala or place an ad in their event book. This can be a great way to
market your business. Here are some things to consider before committing.
As a business,
should you sponsor? Yes. Sponsoring can create good will. Good will helps you
build trust. People do business with people and businesses that they trust.
What should you
sponsor? First, pick your event. Will it be for cause (charity,
social issue or community group) or a group (a business association, team or
social group)? Will event reward your organization with enough referrals,
business or good will? Most of your payback will be long term, and make sure
you support this cause long enough to be effective?
Target the right
audience. If you are in the business of selling ski equipment, don't sponsor
a Rotary dinner in Florida, Identify which organizations and/or events most
align with your target audience and focus your time and money there.
Is the cost worth
it?Is the cost of sponsorship a better deal than other choices of advertisement to
reach this group? Put another way, are you getting more exposure from the
sponsorship compared to other marketing choices?
How to leverage your
sponsorship? Be sure to ask for a list of benefits for your sponsorship
donation. Find out how many other sponsors will there be. Can you get a list of
names? Can you market to them before or after the event? How well will you
stand out and be noticed among the other sponsors? Being one sponsor among
three is much better then being one among 20 sponsors. You might want
mentioned your sponsorship in your businesses marketing materials?
Will you be in the
company of other sponsors who make you look good? If you are a
small business you might want to be seen in the company of larger well-known
corporations. This could elevate your influence. Once associated with an
event, your reputation will be at stake. Get associated with an event that will
take your brand's name further ahead, not drag it down.
Most importantly, if you don't believe in the program or
organization, stay away. If you fake your support, it will show. It will hurt
you in the long run.
Sponsorship is more of a business deal, rather than just a donation.
It's the friendlier part of an integrated marketing strategy that can really
propel your business.
|Time to Share. Create a Buzz.|
Summer=live music, especially outdoors.
Here are two great events to enjoy.
4th of July on the Plymouth waterfront, the Plymouth Philharmonic Orchestra will be performing a full, fre*e pops concert, complete with Howizer cannons for the 1812 Overture. Grab a lawn chair or blanket and head to the Pilgrim Memorial State Park
Plymouth Waterfront, near the Plymouth Rock Portico at 7:30 on July 4th.
Duxbury Music Festival was founded with the knowledge that music enriches the human spirit and the
belief that this enrichment endures in the lives of its participants. This festival will run July 18 - August 6, 2010 and will feature solo and chamber instrumental
performances--indoors and outdoors. Celebrating it's fifth summer!
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WH Cornerstone Investments, LLC provides wealth management services to
a select group of clients. Regardless of their background or future
vision, all of our clients commit to a plan that targets their
long-term financial growth and stability. While some of our clients
concentrate on one part of their investment strategy, others opt for a
more holistic approach.
WH Cornerstone clients demand customized objective, expert advice,
which they know can come only from a firm that is truly independent-a
firm not tied to financial institutions. As an independent Registered Investment Advisory firm, we are fee-only and therefore free from any outside institutional
Paula Harris and Bill Harris, CFP
WH Cornerstone Investments
Sound, visionary stewardship