June 2010
Issue: 82
Sound, visionary stewardship

Welcome
 
Greetings!

Happy summer! It is such an exciting time of the year.
 
I'm working on "being present" this summer. I'll be making sure to take advantage of those activities that are enjoyed best at this time of year.

The Cole Brother's circus came to town this week. I went with my parents and relieved many childhood memories. Bill and I are going to take in some Cape Cod Baseball -- baseball without all the commercialization.  
 
Picnicking at Tanglewood, under the stars, while listening to live music. At first we would arrive about a half hour before the performance would start and then we realized how nice it is to arrive when the gates open. We now arrive early, load up the wagon, have our choice of spots and layout out our spread. We bring lots of reading materials and relax for a few hours more.
 
Poppy in MontereyOther ways of "being present". Getting lost in the amazing flowers and colors in the garden for a few hours (a poppy from my garden), slowly paddling around in the kayak trying to identify the variety of bird songs and swinging in the hammock with a good book.

My most favorite part of summer is feeling the warm sun on my face while my feet dig into the cool sand as I sit by the sea on a quiet corner of the beach.
 
What are your favorite summer activities? We'd love to hear about them. Summer is short...make sure you schedule them in.
 
Happy 4th of July. We'll be enjoying the 117th Annual Duxbury 4th of July Parade with friends on a lawn along Washington Street. Please say hello if you see us sporting our red, white and blue.

Cheers,

Paula Signature

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From Bill's Corner...

Event sponsorships: good for business

Chances are you've been approached by your church, alumni group, local service organization (Elks, Rotary, Lions Club) or other non profit to play in a charity golf tournament, donate a silent auction item, sponsor their gala or place an ad in their event book.  This can be a great way to market your business. Here are some things to consider before committing.

As a business, should you sponsor?  Yes. Sponsoring can create good will. Good will helps you build trust. People do business with people and businesses that they trust.

What should you sponsor?  First, pick your event.  Will it be for cause (charity, social issue or community group) or a group (a business association, team or social group)?  Will event reward your organization with enough referrals, business or good will? Most of your payback will be long term, and make sure you support this cause long enough to be effective?

Target the right audience. If you are in the business of selling ski equipment, don't sponsor a Rotary dinner in Florida, Identify which organizations and/or events most align with your target audience and focus your time and money there.

Is the cost worth it?Is the cost of sponsorship a better deal than other choices of advertisement to reach this group? Put another way, are you getting more exposure from the sponsorship compared to other marketing choices? 

How to leverage your sponsorship? Be sure to ask for a list of benefits for your sponsorship donation. Find out how many other sponsors will there be. Can you get a list of names? Can you market to them before or after the event? How well will you stand out and be noticed among the other sponsors? Being one sponsor among three is much better then being one among 20 sponsors. You might want mentioned your sponsorship in your businesses marketing materials?

Will you be in the company of other sponsors who make you look good? If you are a small business you might want to be seen in the company of larger well-known corporations. This could elevate your influence.  Once associated with an event, your reputation will be at stake. Get associated with an event that will take your brand's name further ahead, not drag it down.

Most importantly, if you don't believe in the program or organization, stay away. If you fake your support, it will show. It will hurt you in the long run.

Sponsorship is more of a business deal, rather than just a donation. It's the friendlier part of an integrated marketing strategy that can really propel your business.  

Bill signature
In This Issue
Time to Share. Create a Buzz.
7 nasty credit myths that won't die
$1 million: Too little to retire on?
10 modern time-savers that really aren't
6 millionaire traits that you can adopt
101 20-minute dishes for inspired picnics
About us
Time to Share. Create a Buzz.

Summer=live music, especially outdoors.

Here are two great events to enjoy.

4th of July on the Plymouth waterfront, the Plymouth Philharmonic Orchestra will be performing a full, fre*e pops concert, complete with Howizer cannons for the 1812 Overture. Grab a lawn chair or blanket and head to the Pilgrim Memorial State Park
Plymouth Waterfront, near the Plymouth Rock Portico at 7:30 on July 4th.

Duxbury Music Festival was founded with the knowledge that music enriches the human spirit and the belief that this enrichment endures in the lives of its participants. This festival will run July 18 - August 6, 2010 and will feature solo and chamber instrumental performances--indoors and outdoors. Celebrating it's fifth summer!
7 nasty credit myths that won't die

If you want to avoid problems with lenders, landlords, insurers and others, it pays to know the difference between credit fact and credit fiction.

$1 million: Too little to retire on?

Financial advisers say many Americans who save $1 million for retirement may fall far short of meeting their post-work needs

Read on...

10 modern time-savers that really aren't

Certainly some inventions streamline daily life. But many have a funny way of stealing minutes, even hours, from your day-like these 10 culprits.

Read on...

6 millionaire traits that you can adopt

Millionaires have more in common with each other than just their bank accounts - for some millionaires, striking it rich took courage, salesmanship, vision and passion. Find out which traits are most common to the seven-figure bank account set, and what you can do to hone some of these skills in your own life.

Read on...

101 20-minute dishes for inspired picnics

There is something both innocent and exciting about a picnic, even if you are only packing a few things at the last minute and heading down the street to the park.

Read on...
About us

WH Cornerstone Investments, LLC provides wealth management services to a select group of clients. Regardless of their background or future vision, all of our clients commit to a plan that targets their long-term financial growth and stability. While some of our clients concentrate on one part of their investment strategy, others opt for a more holistic approach.

WH Cornerstone clients demand customized objective, expert advice, which they know can come only from a firm that is truly independent-a firm not tied to financial institutions. As an independent Registered Investment Advisory firm, we are fee-only and therefore free from any outside institutional influence.

Cheers
,

Paula Harris and Bill Harris, CFP
WH Cornerstone Investments
781.934.9154
www.whcornerstone.com

Sound, visionary stewardship