The propaganda campaign
for the parent trigger law created by charter school operators and promoted by ALEC is in full swing.
The big kick-off event is a concert called "Teachers Rock." Like the "parent tricker" itself, this concert pretends to honor teachers while promoting a movie, "Won't Back Down," that is designed to get a lot of them fired and replaced by Teach for America newbies.
The concert will take place this Tuesday, Aug, 14th, at the Nokia Theater in Los Angeles. CBS will air
a one-hour special using footage from the concert and the WBD movie, tributes to teachers from stars, etc. on Friday, Aug. 17th, at 8 pm EDT.
We know that most of the performers, like the actors in the movie, don't have a clue how they are being used to promote school privatization in the guise of parent empowerment, but this concert and WBD movie are going to put the issue front and center and we need to make sure that our voices are heard. Here's what you can do:
We've written about the Won't Back Down movie in our newsletters before, but if you don't remember details, take a few moments to read PAA's review
of the WBD movie trailer (which is all we have been able to see so far - we are requesting a screening) and fact sheet
on the WBD movie.
Then reach out to everyone you can about this movie and concert. This movie is designed to be even more powerful than Waiting for Superman, and we need to counter it with every thing we have. How do you fight Hollywood? Make the movie controversial, not feel-good. Take it to the stars who mean well but need to open their eyes to what they are doing. Everyone needs to write to CBS, too.
Everyone wants to write to a star, right? A list of contact info for a few of those involved in the Teachers Rock concert follows (gleaned from posters on Diane Ravitch's blog here
). The easiest thing to do is to facebook and tweet them, keeping on mind that they are not the enemy. Post your thoughts on their facebook pages, twitter feeds, use their e-mails, write to their publicist! This is the big one and we need all hands on board!
Here are a few message points:
The Won't Back Down movie and the 8/17 Teacher Rocks concert are propaganda for the parent trigger law created by charter school operators and promoted by ALEC.
Won''t Back Down is a "feel-bad" movie for parents and t
teachers who support public education.
The controversial WBD movie promotes charter takeovers of schools, yet charter schools are no better than our regular schools.
No real teacher was depicted in the filming of the WBD movie.
Parents won't be fooled by the "Parent Tricker" or the Won't Back Down movie. Teachers Rock performers:
1. Dave Grohl: Manager-Gabby at 323-856-8222
2. Adam Levine: Receptionist will take message at 310-776-7640
3. Jack Black: email to sjackson_asst@WMEentertainment.com
4. Meryl Streep: publicist's voice mail at 212-277-7555
5. Viola Davis: email to firstname.lastname@example.org
6. Morgan Freeman: email to email@example.com
1. Dave Grohl - Foo Fighters - Agent: Don Muller - WME 1325 Avenue Of The Americas, New York, NY 10019 T.212.586.5100 F.212.246.3583
2. Adam Levine - Maroon 5 singer - Manger: Career Artist Management - 1100 Glendon Avenue, Suite 1100 | Los Angeles, CA 90024 | 310.776.7640 (p) | 310.776.7659 (f)
3. Jack Black - Agent: WME 1325 Avenue Of The Americas, New York, NY 10019 T.212.586.5100 F.212.246.3583
4. Meryl Streep - Publicist: Leslee Dart. Dart Group. 90 Park Avenue. 19th Floor. New York, NY 10016. Phone: 212-277-7555.
5. Viola Davis - Agent: Agency for the Performing Arts (APA) 45 West 45th St. 4th floor, New York, NY 10036 T. 212.687.0092 F. 212.245.5062
6. Morgan Freeman - Publicist: Stan Rosenfield & Associates, Inc., 2029 Century Park E., Suite 1190, Los Angeles, CA 90067, USA. Phone: (310) 286-7474, Fax: (310) 286-2255.
7. Josh Groban
8. Maggie Gyllenhaal (last, but not least)