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Placer County's 
In Progress Online Newsletter

May 2012
In This Issue
MillerCoors Acquires Fox Barrel Cider Company
Tahoe to Host 2nd Annual Adventure Sports Week
Auburn Hilda's Bakery is Back!
Telefunken & Sierra College Point Students to Technical Careers
Beerman's Restaurant in Lincoln Re-Opens
Red Herring Picks Revionics as Top 100 Americas Finalist
Tribe Buys Whitney Oaks Golf Club
Placer County Wineries Searchable in New Online Wine Guide
Tahoe Vista Welcomes New Spa Business
Twain Tahoe Mystery Sparks Controversy & Event
Avantgarden Blooming at Second Downtown Auburn Location
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Issue: Vol. 13 #3  
Dear Subscriber: 
Placer County is giving you the same great information only in a new and improved format.  We hope you like it and welcome any feedback that you may have. 

Fox Barrell Cider Bottles 

MillerCoors Acquires Fox Barrel Cider Company

In 2004, Colfax resident Bruce Nissen left the corporate world and founded Fox Barrel Cider Company. In 2010, Fox Barrel became affiliated with the Crispen Cider Company. Then, recently, MillerCoors, LLC acquired Crispin and Fox Barrel. As a result, the production line at the Colfax plant is going through extensive equipment upgrades to help meet the demands of higher production - up from 2,500 to 5,500 bottles per day. Nissen said MillerCoors will provide new expertise to his growing business, and that his 47 employees will be entitled to the improved benefits package offered by MillerCoors. Nissen is active in the community and said that he and his company work toward the benefit and growth of Colfax. "My company is a sustainable business, and my goal is to keep Fox Barrel in Colfax," he said. For details, visit the Auburn Journal at click here or Fox Barrel Cider Company at http://foxbarrel.com/.

adventure sports logo 

Tahoe to Host 2nd Annual Adventure Sports Week

 

North Lake Tahoe will capitalize on its famed natural terrain to host the 2nd Annual Adventure Sports Week, June 15 -24. The 10-day festival includes competitive events ranging from stand-up paddle boarding to trail running, mountain biking, triathlons, and swimming. Clinics will be hosted by world-class athletes and Tahoe locals. Each evening of Adventure Sports Week Tahoe will wrap up with a variety of activities - live concerts, outdoor movies, and dinner on the lake - and fun and games for children. For details, a complete calendar of events, and to register or volunteer, click here. For information about sponsorships, contact Todd Jackson at todd@bigblueadventure.com.

 

Auburn Hilda's Bakery is Back!

A fixture on Lincoln Way for more than 30 years, Hilda's Bakery was recently reopened by Eric Norby, who owns two other businesses in Auburn. Hilda's original owners, Joe and Catherine Kleinbach, sold the business in 2007, and it was run as Paula's until it closed last year. Now, Norby is restoring the name and working with the Kleinbachs to bring back the original recipes. Hilda's still has much of its original flavor, but Norby is adding his own signature touches, too - including a new logo, wi-fi, seating, and a coffee bar. "We'll have pastries and high-end coffees," Norby said. "Eventually, we hope to become a production bakery again and (bake bread) for restaurants and boutique stores. That will be our five-year goal. Dutch Crunch bread, an old Hilda's favorite, will be the first thing out of the oven - I promised everybody." Hilda's celebrated a soft opening early in May. For details, visit the Auburn Journal click here.

 

Telefunken & Sierra College Point Students to Technical Careers

A recent field trip for 85 students in April focused on presenting paths to well-paid, local technical careers. Students from Truckee, North Tahoe, and Roseville high schools spent a day at Sierra College Truckee listening and talking to Telefunken employees and Sierra College faculty members. Discussions ranged from prerequisites to salaries. On the Truckee campus, students toured the welding, mechatronics, construction, automotive, drafting, and engineering support departments. "The biggest benefit for the students was seeing the college and career opportunities available to anybody, not just the straight-A honor roll student," said Ann Butterworth, an engineering technology teacher at North Tahoe High School. "Also, the students were able to see that what we do in our class is relevant to the outside world." For more information about the Sierra College Center for Applied Competitive Technologies (CACT), click here.telefunken logo

Beermanns logo

Beerman's Restaurant in Lincoln Re-Opens

After being closed for six years, Beermann's Restaurant, in downtown Lincoln, has re-opened. Owners Mike and Kelly Drust, and their son John, recently refurbished the historic restaurant and bar and celebrated a grand opening May 3. "We thought the town needed a steakhouse, a place to bring downtown back to life," said Mike, who has 45 years of experience in the restaurant business. "There is nothing else like it in town. We are going to have different theme nights - western, rock 'n roll, theater, comedy, and a DJ night. In their establishment, the Drusts are creating two restaurants, each with its own kitchen, and an event center and night club. They will hire 80 to 90 employees to cover all aspects of the business. The restaurant menu will feature steak, chicken, fish and seafood, and beer brewed onsite by Knee Deep Brewing Company. For details, click here.

    

Red Herring Picks Revionics as Top 100 Americas Finalist

 

Technology publisher Red Herring Inc. picked Roseville's Revionics, Inc. as a finalist for its Top 100 Americas award for promising, privately-held technology companies in North America. Started in 2002, Revionics helps retailers price, monitor, move and track inventory using equipment most of them already have, such as cash registers and card swipe machines. The software allows stores to model and analyze sales and inventory, which in turn allows the stores to price competitively and react to competition. Finalists for the award are selected by Red Herring's editorial board based on technological innovation, management strength, and other criteria. Finalists will present their strategies at the Red Herring Americas Forum in Santa Monica later this month, and winners will be announced on May 23. For a list of finalists, click here. For details, visit the Sacramento Business Journal at click here or Revionics, Inc. at http://www.revionics.com/.

Whitney Oaks Logo 

Tribe Buys Whitney Oaks Golf Club

The Tribe that owns Thunder Valley Casino Resort has purchased Whitney Oaks Golf Club in Rocklin for $3.95 million. The United Auburn Indian Community has been in negotiations to buy the 6,800-yard course since at least December, according to city documents. The par-71 course is at 2305 Clubhouse Drive - a 15-minute drive from Thunder Valley, giving the resort an added feature for its guests. The resort already offers gaming, restaurants, entertainment, a hotel, spa and pool. The tribe plans some "minor remodeling, to upgrade the fleet of golf carts, as well as purchase new equipment to make course maintenance more energy- and cost-efficient," it announced in a press release. Whitney Oaks employs 68 people, and up to 75 during peak season. For details, visit the Sacramento Business Journal at click here or Indian Country Network at click here.

Sac Visitors Bureau 

Placer County Wineries Searchable in New Online Wine Guide

The Sacramento Regional Wine Guide, published for years by the Sacramento Convention and Visitors Bureau (SCVB), is now available as a website in a mobile-friendly format. The wine guide has a directory of more than 200 wineries in the Sacramento region searchable by county and by winery. The guide includes a list of 23 Placer County wineries. "We created the wine guide to bring awareness to the wineries in the Sacramento region," said Mike Testa, senior vice president of the SCVB, in a statement. "There is high demand for information about wineries in this area not only from culinary tourists but also locals who want to experience the abundance of California wines close to home." The site allows people to plan a trip, make reservations, and preview wineries. It also includes links to winery and culinary events in the region. To visit the wine guide click here. For details, visit the Sacramento Business Journal click here.

North Lake MSC 

Tahoe Vista Welcomes New Spa Business

The atmosphere at North Lake Massage & Skin Care, a new business in Tahoe Vista, has been described as "welcoming, soothing, and positive." Spa owners Kristin Pepin and Bethany Lambreacht specialize in massage therapy and skin care. The duo has been working around the clock since November remodeling, painting, and preparing the March opening of their new spa at 6921 North Lake Blvd. "We're very well balanced as business partners and with the services we offer," said Pepin. Before moving to North Lake Tahoe six years ago, Pepin was working 80-hour weeks as an athletic trainer on the East Coast. Lambrecht is experienced in massage and everything skin care-related, from facials to waxing. Both women say they feel welcomed in Tahoe Vista as the new business on the block. For details visit the Sierra Sun click here.

mark twain  

Twain Tahoe Mystery Sparks Controversy & Event

Where did Mark Twain camp on Lake Tahoe? That question has been answered by two authors with competing theories. Those authors - and perhaps Twain himself - will expound on their findings at a Mystery Festival on June 21, 6:30 p.m., at the Gatekeeper's Museum, next to Fanny Bridge, Tahoe City. In his book, "Finding Sam Clemens' Cove at Lake Tahoe, Nevada," Robert Steward pegs a site near Sand Harbor State Park, Nevada. David Antonucci, in his book "Fairest Picture," pinpoints a site near Speedboat Beach, on Tahoe's North Shore. Both authors offer their reasoning and background information to support their conclusions. The Mystery Festival kicks off a summer-long public opinion poll about Twain's two possible camping sites. Gatekeeper's Museum invites the public to play detective, after the event, using maps and books, exploring the possible sites, and reporting their findings. For details visit Gatekeeper's Museum click here.

Avantgarden photo 

Avantgarden Blooming at Second Downtown Auburn Location

For nearly 11 years, Avantgarden has sold container garden plants, decorative housewares, and unique gift items at the corner of High Street and Lincoln Way in Downtown Auburn. Now, owner Kim Wright has expanded her business to the former Quiet Path shop at 890 Lincoln Way. "Nature inspired," the new store will be devoted to home décor, women's accessories, linens, tableware, and jewelry, Wright said -- all having something to do with the outdoors. And, she noted, the upstairs shop has a completely new look - open, light, and bright - and gives her staff more space to create wreaths, silk arrangements, and custom plantings for customers. Wright opened her new space in late April. For details, visit the Auburn Journal click here or Avantgarden click here.

What's in Your E-mail Newsletter?

In Progress Online (IPOL), an economic development e-mail newsletter, is published bi-monthly. IPOL covers the latest news on Placer County business and industry, agriculture, tourism, and the arts. It reports on new projects in our cities and towns and keeps readers up to date on the state of the region's economy. IPOL posts news of state and local training, incentives, and loan programs that benefit business. It provides links to more information on each item. News about your business is always welcome.  Please send items, questions, comments, or suggestions to the Office of Economic Development at econdev@placer.ca.gov or visit the OED Website. For past In Progress Online newsletters, go to Placer County Biz News