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Placer County's 
In Progress Online Newsletter

March 2012
In This Issue
Katz & Associates Opens Roseville Office
City of Auburn Releases Promotional Videos
Tapas Restaurant Thrives in Granite Bay
Registration Underway for 38th Annual Mountain Travel Symposium
Newsmaker: Todd Wille, President & CEO of Daegis
Established Auburn Businesses Move to New Quarters
6th Annual Art Studio Trek Set for April 28 & 29
Habeger Produce Plus Delivers Fresh Produce to North Tahoe Eateries
Wheelchair Company Ramps Up Sales Efforts
Businesses, Service Clubs & Schools to Host Resource Day for High School Juniors
Northstar Hosts Family Snowshoe Tour April 5
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Issue: Vol. 13 #2  
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Placer County is giving you the same great information only in a new and improved format.  We hope you like it and welcome any feedback that you may have. 

Katz Logo 

Katz & Associates Opens Roseville Office

Bringing 14 new jobs to Placer County, Katz & Associates recently relocated its Sacramento office to Roseville. The public affairs consulting firm, started in San Diego in 1986, offers a wide variety of services, including media relations, crisis communication, public participation support, graphic design, advertising planning, event management, social media, and community outreach. "Katz & Associates has a long-standing commitment to projects that promote information and awareness to California residents on issues such as health, education, transportation, and the environment," said Lori Prosio, the company's vice president. Katz & Associates has 40 employees firm-wide, 15 of them in Roseville. The company is hiring additional staff, growing into its new office, which will accommodate 22. The Roseville office, Prosio said, has gone from the 13th to the sixth largest PR firm in the Sacramento area since 2004. For details, to visit Katz & Associates click here.

auburn streetscape 

City of Auburn Releases Promotional Videos

 

"It is difficult to describe Auburn to people who have never been here," said Auburn City Manager Robert Richardson. "So the Auburn Economic Development Commission wanted to put tools (in the form of videos) in the hands of local businesses, hotels, travel agents, restaurants, and realtors to better enable them to tell our story and attract people to the community." The first two videos released, Richardson said, were to assist the Auburn Airport Business Park Association and local commercial brokers in attracting new and growing manufacturers to the Airport Business Park. Next to be released was the first of three videos (the other two will follow soon) aimed at the tourism market. That video was distributed to local businesses to be used in their marketing, on their websites, and to be emailed to potential clients ­­­- at no cost to them. "In fact, because of the work of the commission, the cost of producing these videos is very low," Richardson said. "The commission will monitor the use of the videos and receive feedback from local businesses to help determine the direction of future projects." To view two of the videos, click here.

Erie at Source 

Tapas Restaurant Thrives in Granite Bay

Early last year, chef Irie Gengler, who has headed up kitchens at The Firehouse and Crush 29 in Roseville, opened his own small neighborhood restaurant in Granite Bay. Located in the old Toast restaurant space in Quarry Ponds shopping center, Source Global Tapas is an informal, drop-in place. Its name reflects Gengler's commitment to using locally-foraged ingredients. A fan of small-plate dining, Gengler offers a menu of globally inspired tapas designed to be shared. The eclectic, playful menu changes often, offering such combinations as smoked paprika pork spread on freshly baked bread and topped with marinated white anchovies. Source's menu also includes the option of large plates. The short, thoughtful wine list is almost exclusively Californian, and there are several beers on tap. The restaurant is open for lunch and dinner. For more, visit Sacramento magazine at click here. 

Mt. travel logo 

Registration Underway for 38th Annual Mountain Travel Symposium

Mountain Travel Symposium (MTS) is the single largest and longest-running annual gathering of mountain travel professionals in North America. MTS 2012 will be held at the Resort at Squaw Creek in Squaw Valley, April 15 - 21. The event includes two trade shows - the Trade Exchange, geared towards tour operators, and the Group Exchange, focused on ski clubs and councils. Another aspect, the Forum, includes presentations from nationally-known speakers as well as individual breakout sessions on practical and topical issues. Featured presenters this year include Carl Sparks, CEO of Travelocity, and Alison Levine, president of DareDevil Strategies. Also, a variety of receptions, parties, and activities through the week are planned to foster networking and relationship-building. MTS attracts more than a thousand participants each year. "The event is firmly established as the single most productive business venue for mountain travel suppliers and buyers," notes the MTS website. For details and to register, click here or click here.

Todd Wille 

Newsmaker:  Todd Wille, President & CEO of Daegis

Todd Wille thought about going into farming, as his father had done, but he ventured into business accounting instead. That turned out to be a good move. Wille, 49, is now the president and chief executive officer of Daegis. The Roseville company helps corporations cope with the huge amount of information involved in their businesses, information that was once put on paper and filed but is now stored electronically. Formerly known as Unify, Daegis is on the Business Journal list of the area's fastest growing companies, and also on its list of the largest technology firms. Besides its Roseville headquarters, the company has offices in San Francisco, New York, Rutherford, N.J., and in England, Germany, France and Australia. Unify was founded in Roseville in 1980. The company named Wille CEO in 2000.  For more information, click here.

    

Established Auburn Businesses Move to New Quarters

 

Several Auburn businesses have recently moved to new locations in town. Wildflower gift shop re-opened at 809 Lincoln Way, about three blocks from its former spot; Auburn Gymnastics Center, previously in the DeWit Center, is now at 290 Palm Ave.; Always Best Care relocated from Airport Business Park to Creekside Center, 1478 Grass Valley Hwy. Wildflower has been a Downtown Auburn fixture since 1984. The shop's biggest sellers are jewelry and cards, but it also carries kitchen, bath, seasonal, and unusual gift items. "I like the things I sell, and I like the people I sell to," said owner Adele Wise. "I have a wonderful staff, people who have been with me for more than 20 years." Wise plans a grand opening in the new location soon. Auburn Gymnastics Center owner Natalie Otis purchased the business in 2008. Within six months, the center had tripled its enrollment, and the DeWitt Center location became too small. The new space is twice as large as the old. "The first day I unlocked the door, we had 15 new people sign up," Otis said. The center offers classes and training for ages nine months to teens, competition and special needs programs, and birthday parties. Always Best Care Senior Services's new location brings it closer to the city center of Auburn. The business offers non-medical, in-home care services and free assisted living placement services for seniors. "A lot of people don't realize the assistance that is available for children of seniors," said regional manager Stephanie Watson. For details, click here.

art trek logo 

6th Annual Art Studio Trek Set for April 28 & 29

Tommy Trekker, the world-renowned artist mannequin, will be seen at each artist studio during the 6th Annual Art Studio Trek in south Placer County April 28 and 29. Attendance is free and open to the public. The 19 professional artists hosting the Art Trek work in a wide variety of media. Attendees will have the opportunity to talk with the artists and view working studio settings, raw materials, and tools of the artists, as well as their finished creations, which will be available for sale. This year the group will offer prizes in a drawing to those who visit ten or more studios. The trek's theme is Art and Chocolate, so each studio will offer some form of chocolate treat. For details, artist information, and a Passport Map, visit http://www.artstudiotrek.com/

 

Haberger Eggplant

Habeger Produce Plus Delivers Fresh Produce to North Tahoe Eateries

Customers dining at one of the 82 Tahoe restaurants on Bob Habeger's list of clientele can be assured they are eating fresh (within 36 hours of harvest) produce from the region. Started with one station wagon in 1993, Habeger Produce Plus now boasts a fleet of commercial trucks and a handful of loyal drivers. Offering same-day delivery has set the produce supply company apart from competitors, but it's the relationships Habeger has cultivated with farmers in the western Sierra Foothills that has made him successful, he said - those farmers that focus on specialty one-of-a-kind herbs and vegetables unique to specific restaurants. "Having that option available has been a great opportunity for local chefs to expand their ideas," he said. "This business is now in our blood, and I hope to pass it on to my kids. I want to see Produce Plus continue to grow." For more, visit Sierra Sun at click here.

wijit logo 

Wheelchair Company Ramps Up Sales Efforts

A small Roseville company is poised to launch national sales of a manual wheelchair that lets users drive, steer and stop without touching the wheels. The idea has been around for 25 years, but a new company called Wijit Inc. bought the intellectual property last year and pushed to get it on the market. CEO Harry Laswell raised some money and signed a contract with Pride Industries to manufacture and distribute the device. The first products were built in early March though a collaboration that has the nonprofit's developmentally disabled workers building a device for a potential worldwide market worth billions. The device offers mobility with less chance of injury; it also provides a workout that improves core strength and fitness, the company says. "We're all about changing as many people's lives as we can," Laswell said. For details, visit the Sacramento Business Journal at click here or Wijit Inc. at http://wijitcom.ipage.com/

  

Businesses, Service Clubs & Schools to Host Resource Day for High School Juniors

What local and regional resources can high school students count on to help them begin to chart their future beyond high school? That question will be answered at the 3rd Annual Resource Fair Day for high school juniors, March 30, at the North Tahoe Conference Center, in Kings Beach. Local businesses, service clubs and schools have partnered to host the resource day. There, students will receive information they need as they enter their senior year. Topics will focus on job trends, service and vocational opportunities, financial aid, and career assessment. Reps from Sierra College and Sierra Nevada College will be on hand to answer questions about career training and educational degree options. For details, click here.

Northstar Logo  

Northstar Hosts Family Snowshoe Tour April 5

The last of Northstar's Family Afternoon Snowshoe Tours is set for the afternoon of April 5. Tours will begin at the Cross Country, Telemark & Snowshoe Center at 1 p.m. and last about three hours, including rest breaks. A friendly guide will lead participants on a snowshoe adventure along some of Northstar's easier trails through scenic forests and alpine meadows. Tours will then return to the Cross Country Center for hot chocolate, cookies, and snow play. "These tours are a wonderful way to introduce your little ones to the great outdoors in a fun, unintimidating, friendly atmosphere," notes Northstar's website. "The tours are open to all ages and will be an easy snowshoe trek for the whole family." For details, visit click here. 

What's in Your E-mail Newsletter?

In Progress Online (IPOL), an economic development e-mail newsletter, is published bi-monthly. IPOL covers the latest news on Placer County business and industry, agriculture, tourism, and the arts. It reports on new projects in our cities and towns and keeps readers up to date on the state of the region's economy. IPOL posts news of state and local training, incentives, and loan programs that benefit business. It provides links to more information on each item. News about your business is always welcome.  Please send items, questions, comments, or suggestions to the Office of Economic Development at econdev@placer.ca.gov or visit the OED Website. For past In Progress Online newsletters, go to Placer County Biz News