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Header image was taken by Steve Freeman and was featured in LW's Spring 1994 newsletter. It shows a revealed 1920s painted billboard on West 66th Street between Broadway and Columbus.

Fading Ads of New York City
An Illustrated Lecture and Book Signing
With Author Frank Jump

Wednesday, October 3rd, 2012 at 6:00PM
New York Society for Ethical Culture, 2 West 64th Street

Fading Ads of New York City by Frank Jump. November 2011, History Press.

"[Fading Ads of New York City] showcases Mr. Jump's loving record of hand-painted 'ghost signs' that lasted long enough to go from eyesore to historical asset."

-David Dunlap, New York Times, 12/1/2011

New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city's vanishing landscapes has emerged. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York's life.  


They weave together the city's unique history, culture, environment, and society and tell the stories of the businesses, places, and people whose lives transpired among them--the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jump's campaign to capture the ads mirrors his own struggle with HIV. Experience the ads--shot with vintage Kodachrome film--and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump's lens.   


Reservations Required! 

$15 for "Steward" members, $20 for non-members 

2-for-1 Admission for "Partners" and above members 


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