In an effort to help members Promote the Community Value of their Municipal Liquor Operation, MMBA, in partnership with MillerCoors is coordinating the Fifth Annual Municipal Liquor Food Drive benefiting your local food shelf.
This effort generated 11.5 tons of food donations to local food shelves in the first year,
20.5 tons in the second year, 28.75 tons in the third year and 34 tons last year!!
Again this year, there will be two competition brackets, based on 2010 annual sales:
$1,000,000 and Above
Below $1,000,000
The individual facility (not city) in each category with the highest weight donated will earn a $1,000 donation to their local food shelf from MillerCoors and MMBA.
In addition:
Through a random drawing, ten $100 donations will be made to food shelves of participating facilities, other than the category winners. So, everyone has a chance to win!
Here are additional details:
* The food drive will run from October 1 - October 31, 2012.
* Each participating MMBA member will collect dry food, can goods & cash for donation to your local food shelf of choice. Anything your food shelf will accept is eligible to be counted, including, but not limited to, field produce and canned / bottled water. Each $1 in cash donations will be counted as 1 pound of food.
* At the end of the event (November 1), please take the collected food and cash to the food shelf to be weighed. (Contact the MMBA office if you need assistance locating your local food shelf.)
* A week or so after the conclusion of the event, an MMBA director will call you for the weight total given by your food shelf. You can also send the MMBA office the information at: kaspszak@visi.com, phone: 763.572.0222, 866.938.3925 or fax, 763.572.8163.
* One 7 foot banner, one 2 foot by 3 foot sign and two counter cash buckets will be created and provided by MillerCoors. Additional signage can be obtained by contacting your MillerCoors Distributor. Materials will arrive mid-September.
Here are some successful ideas to promote the event:
* Facility product discount for those donating food.
* Stapling a flyer to carry-out bags.
* Displaying the food in the front of the store to catch customer eyes.
* Reference or total focus in advertising mediums.
* MillerCoors wholesaler could build a platform of MillerCoors cases for the food to display on, or a wall of cases around an area where donations will beplaced.
* Local newspaper story.
* Collect contributions by participating in other community events.
If your municipal lqiuor operation would like to participate in this event, contact the MMBA Office at:
Phone: 763-572-0222 or 866-938-3925
Fax: 763-572-8163
Email: kaspszak@visi.com
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