Minnesota Municipal Beverage Association Newsletter
(February 26, 2012 - March 2, 2012)
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for the
As I See It... 

 

Idea

I just returned from another MMBA Boot Camp last week energized, ready to tackle my spring projects and find some opportunities for improvement of my operation. 

 

Getting the projects rolling was the easy part, but looking for opportunities to improve was the real challenge for me. 

 

What I needed to do is practice what I had been preaching at Camp the week before and lean on the talents of my staff to help point out our opportunities. 

 

What do they excel at?  What is their passion?  How can I translate that into dollars and ultimately profits? 

 

I asked each member of my staff to submit to me three ideas to improve our store.  The purpose is to get my staff to invest themselves a little more than they were before and realize they are a critical to the success of our store. 

 

I have received a few ideas already; one of which is a suggestion to reset my liquor and wine sections. 

 

I will also start a "staff selectns" program to personalize the customers experience and promote hand selling among my staff. 

 

I expect to receive more great ideas from the staff going forward as I plan to solicit them more consistently. 

 

Sometimes as managers you just need to get out of your own way and let the ideas flow. 

 

Good luck to you!

 

Brian Hachey

Stacy Wine & Spirits

Customer Service Short Movie
Movie 
At the recent MMBA Boot Camp a short award winning movie on rude customer service was shown.    

Many were interested in showing it to their staff.

Top Retail Salespeople.....
Award 

 
1. Are able to relate to people easily. They can build rapport very quickly; understanding people are different and each type requires appropriate approach and conversation.

 

2. Let the customer talk most of the time (preferably 80% of the time) by asking open ended questions to discover the needs and requirements of the customer.

 

3. Can recognize and relate to the objections and do not get defensive when handling objections.

 

4. Are able to identify and prioritize the requirements of the customer; and not just the apparent ones but possible hidden needs like status and prestige.

 

5. Know their products or services inside out and are able to find a good match between customer requirements and what the product and/or service can deliver.

 

6. Talk about benefits rather than features. They are able to express benefits in a simple yet effective and relevant fashion.

 

7. Always look for ways to improve their skills and knowledge. They attend seminars , read books and listen to tapes and CD's to discover new ways of increasing their effectiveness and productivity.

 

8. Are determined to win. They clearly understand the definition of success in their environment and the rewards that are attached to attaining it. They like to talk about their major achievements and look forward to doing even better.

 

9. Are self confident and generally happy people. They don't necessarily show their burning desire to win to the outside world.

 

10. Like to help others when they can afford the time, however they also clearly understand that time is the most important resource they have and the only one that cannot be recovered.

 
Looking Smarter 

Biztech 

MMBA president Tom Agnes is featured in the current issue of BIZtech magazine discussing the importance of inventory control.

 

He says, "I am constantly looking at reports and gauging what products we need to buy and whether we have to adjust prices," he says.

 

"It helps us not run out of items, but it also helps us to not overpurchase other items.

 

It makes me look smarter."

 

Click here to Read Entire Article

 

Legislative Update
 
By MMBA Lobbyist Sarah J. Psick

 

Budget Forecast:   On February 29, 2012, the Minnesota Management and Budget Department released the February Budget Forecast which showed the state's budget outlook improved by $323 million.

 

General Fund revenues are estimated to be up $93 million more than in November and spending is estimated to decrease by $230 million.

 

By law, the entire forecast balance is automatically allocated to existing accounts.   The first $5 million is added to the budget reserve bringing it to $653 million. The remaining $318 million is directed to paying back some of the school-aid shift from previous sessions.  

 

Starting on March 15, 2012, the funds will be sent out to the schools according to a funding schedule. After this action, $2.4 billion in school payment shifts remains to be bought back.

 

One common question is how this forecast effects passage of a bonding bill this session. In general, the forecast assumes passage of a bonding bill, but not the size of the bonding bill.  

 

The forecast doesn't impact borrowing for a bonding bill. Now that the February forecast has been released, it is full steam ahead as the Legislature continues to work bills through committee and puts together a bonding package.

 

Vikings Stadium:   The long-awaited announcement about a "deal" for a new Vikings football stadium happened this week.  

 

On Thursday, Governor Mark Dayton, Metropolitan Sports Facilities Commission Chair Ted Mondale, Chief Authors Sen. Julie Rosen and Rep. Morrie Lanning, several legislators, Mayor RT Rybak, labor and business leaders, together with the Minnesota Vikings, held a press conference to announce that they had reached an agreement on terms for a new Vikings' stadium. The fixed roof stadium, to be located on the current Metrodome site, has a total project cost of $975 million.

 

The $975 million stadium construction cost will be paid as follows:

 

$398 million from the state of Minnesota through the expansion of charitable gaming with the addition of electronic pull tabs; $150 million by the city of Minneapolis by redirecting a portion of the existing convention center and hospitality taxes; and $427 million from the Minnesota Vikings.  

 

The proposal will require the team to play one season at TCF Stadium on the University of Minnesota campus. The next step will be for the agreement to be put into bill form and introduced in the House and Senate, followed by a series of legislative committee hearings.

 

Days on the Hill: Each legislative session, many organizations and associations bring buses of citizens to the Capitol for the opportunity for these citizens to talk directly to legislators.

 

These activities called "Day on the Hill" fill the halls of the Capitol and State Office Building with people wearing matching shirts, hats, name badges and other common attire.

 

This week was a big week for Days on the Hill. Among the groups at the Capitol this week were:   Minnesota Telecomm Alliance, Congress of Minnesota Resorts, Minnesota Library Association, Parks and Trails Council of Minnesota, Minnesota   Municipal   Beverage   Association,   Duluth   Days,   Minnesota   Licensed Beverage Association, Minnesota School Employees Association, Arts Advocacy Day, ARRM (Disabled Individuals), Minnesota Nurses Association, and others.

 

Looking Forward: Now that the calendar has turned the page to March, the legislature is moving into the time when the committee hearing schedules are full and late night hearings are common. The first policy committee deadline is Friday, March 16 - only two weeks away.

Future Dates to Remember!!
  
2012 MMBA Annual Conference
  
May 20-22, 2012
Arrowwood Resort
  

 

Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Vicki Segerstrom
Milaca
320-983-6255
  
Brian Hachey
Stacy
651-462-2727

Nancy Drumsta
Delano
763-972-0578

Lara Smetana
Pine City
320-629-2020

Michael Friesen
Hawley
218-483-4747

Tom Agnes
Brooklyn Center
763-381-2349

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Michelle Olson
Sebeka
218-837-9745
E-Mail Me

Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Two Guys are Sitting at a Bar...
Two Drunks
Two guys are sitting at a bar late one night when one of them looks up and says to the other, "How's it goin'? You from around here?"

The other guy says, "Upper West Side."

"Me too.  Where'd you go to school?"

"P.S. 66."

"Hey, so did I! What year did you graduate?"

"1980"
.
"Same year as me!  What street did you live on?"

"Fourth Avenue."

"Wow, me too! What did your dad do for a living?"

"He was a teacher."

"Unreal! Mine too!"

Just then another guy at the bar asks the bartender, "What's goin' on?"

The bartender replies, "Not much...the Berg twins are drunk again!" 
Customer obsession can drive insight, but getting to breakthrough ideas will require you to push your comfort limits
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